The Routledge Handbook Of Destination Marketing (PDF)
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- Synopsis
- This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
- Copyright:
- 2018
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781138118836
- Publisher:
- Routledge
- Date of Addition:
- 06/06/18
- Copyrighted By:
- selection and editorial matter, Dogan Gursoy and Christina G. Chi; individual chapters, the contributors
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Taylor and Francis VIP Team
- Proofread By:
- Taylor and Francis VIP Team
- Usage Restrictions:
- This is a copyrighted book.