This book is a welcome addition to a much-needed conversation about the future of Indian agriculture. The two authors have brought their rich experiences to the readers in an elegant book that is surprisingly easy-to-read even as it is loaded with much-needed facts and innovative ideas. And while they modestly refer to this as a book about agri-inputs, they have cogently framed the bigger debate on the future of Indian agriculture, inviting all stakeholders, from farmers and government to input providers and dealers, to reflect on their critical role in crafting a more sustainable future.