Consumer Behavior In Fashion (PDF)
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- Synopsis
- In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
- Copyright:
- 2009
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780131714748
- Publisher:
- Prentice Hall PTR
- Date of Addition:
- 07/29/16
- Copyrighted By:
- Pearson Education Ltd
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Anila Mistry
- Proofread By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.
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