Mass Media Research: An Introduction (PDF)
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- Synopsis
- Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
- Copyright:
- 2014
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781285074603
- Publisher:
- Wadsworth
- Date of Addition:
- 03/30/16
- Copyrighted By:
- Wadsworth Cengage Learning
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Lisa Crisp
- Proofread By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.