Arts Marketing (PDF)

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Synopsis
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Copyright:
2004

Book Details

Book Quality:
Publisher Quality
Book Size:
234 Pages
ISBN-13:
9780750659680
Related ISBNs:
9780750659680
Publisher:
Elsevier BV / Butterworth-Heinemann
Date of Addition:
Copyrighted By:
Finola Kerrigan, Peter Fraser, Mustafa Özbilgin
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Art and Architecture, Language Arts, Communication
Grade Levels:
Graduate Student, Adult Ed, Undergraduate Student, Post-Graduate Student
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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