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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands (1st edition) (PDF)
by Martin Lindstrom Patricia SeyboldPraise and Reviews This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...- Philip Kotler, S C Johnson amp; Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of ManagementBRANDchild will be a valuable addition to our industry's literature.- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato JohnsonLindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Planning and Managing Public Relations Campaigns: A Strategic Approach (4th edition)
by Anne GregoryGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media amp; Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
Planning and Managing Public Relations Campaigns: A Strategic Approach (4th edition)
by Anne GregoryGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media amp; Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
Handbook of Interview Research: Context and Method (PDF)
by Gubrium Jaber F. Holstein James A.The Handbook of Interview Research is the most ambitious attempt yet at examining the place of the interview in contemporary society. Interviewing is the predominant mode of research in the social sciences. It's also the stock-in-trade of information seekers in organizations and institutions of all kinds, as well as in the mass media. Across the board, interviews provide today's leading window on the world of experience. The Handbook offers a comprehensive examination of the interview at the cutting edge of information technology. Drawing upon leading experts from a wide range of professional disciplines, this book addresses conceptual and technical challenges that confront both academic researchers and interviewers with more applied goals. From interview theory to the nuts-and-bolts of the interview process, the coverage is impressively broad and authoritative. The Handbook of Interview Research is both encyclopedic and thematic. As an encyclopedia, it provides extensive discussions of the methodological issues now surrounding interview practice, offering a multi-faceted assessment of what has become the method of choice for obtaining personal information in today's society. But the Handbook also is a story, which spins a particular tale of interviewing, one that moves from the commonly recognized individual interview to what is called the interview society'. The gist of the presentation is that we can no longer regard the interview as simply an instrument for gathering data, but must now also view it an integral part of society.
Sound Design: The Expressive Power of Music, Voice and Sound Effects in Cinema (PDF)
by David SonnenscheinWith sound becoming more important in cinema exhibition and DVD release, Sound Design offers user-friendly knowledge and stimulating exercises to help compose a story, develop characters and create emotion through skillful creation of the sound track. Psychoacoustics, music theory, voice study and analysis of well-known films expand perception, imagination and the musical skills of the reader. Psychoacoustics, music theory, and voice study are covered through the detailed analysis of well-known films, to expand perception, imagination and the musical skills of the reader. The book helps you understand the importance and significance of the soundtrack, learn how to place a musical piece within a film, and includes exercises to improve story composition, and character development when creating/choosing a soundtrack.
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies (2nd edition)
by Klaus Bruhn JensenA Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication - in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrder
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies (2nd edition) (PDF)
by Klaus Bruhn JensenA Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication - in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrder
AS Media Studies: The Essential Introduction for WJEC
by Antony Bateman Sarah Casey Benyahia Claire Mortimer Peter WallThis full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.
AS Media Studies: The Essential Introduction for WJEC (PDF)
by Antony Bateman Sarah Casey Benyahia Claire Mortimer Peter WallThis full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.
The Deepening Divide: Inequality in the Information Society (PDF)
by Dijk, Jan A. G. M. vanDuring the mid 90's, around the time the Internet became popular, it became apparent that there was still one critical issue holding back limitless opportunities. Computer professionals had to find a way to close the gap between those who do not have computer or Internet access and those who do, also known as the digital divide. Suddenly, hundreds of conferences of computer professionals, social scientists, and government policy experts worldwide dedicated themselves to this concern. Then the Internet hype seemed to dissipate, and observers assumed the digital divide would fix itself. The Deepening Divide explains why the digital divide is still widening and, in advanced high-tech societies, deepening. Taken from an international perspective, the book offers full coverage of the literature and research and a theoretical framework from which to analyze and approach the issue. Where most books on the digital divide only describe and analyze the issue, Jan van Dijk presents 26 policy perspectives and instruments designed to close the divide itself.
Consumer Culture And Postmodernism (PDF)
by Mike FeatherstoneThe first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on 'Modernity and the Cultural Question' an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.
Careers in Media and Film: The Essential Guide
by Ewa Mazierksa Georgina Gregory Ros J HealyWritten for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package. A practical handbook, it offers encouragement, advice, information and case studies to help students to make the most of the opportunities in this very competitive career world. The book can be used as a textual support for careers modules and PDP (Personal Development Planning), graduate workshops, on-line courses and as a departmental or careers library resource. Equally, it works effectively as a self-help guide to enable individuals to focus on their career / life development.
Careers in Media and Film: The Essential Guide (PDF)
by Ewa Mazierksa Georgina Gregory Ros J HealyWritten for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package. A practical handbook, it offers encouragement, advice, information and case studies to help students to make the most of the opportunities in this very competitive career world. The book can be used as a textual support for careers modules and PDP (Personal Development Planning), graduate workshops, on-line courses and as a departmental or careers library resource. Equally, it works effectively as a self-help guide to enable individuals to focus on their career / life development.
The Media and Political Process (PDF)
by P. Eric LouwHow have professional communicators transformed the business of politics? How do political bodies use the media to sell domestic and foreign policies to the public? This fully revised new edition of The Media and Political Process assesses the impact of spin doctoring and media activity in liberal democracies that are just as concerned with impression management and public relations as with policy. Political processes never stand still, and this revised second edition explores the mediatisation of the political process in light of recent developments, from Vladimir Putin's growth into a political celebrity, to the activities of spin doctors in the 2008 US Presidential Elections. Providing a comprehensive overview of the evolution, operation and terminology of political communication, this text is an accessible, lively resource for students of political communication and media and politics, and will be important further reading for students of journalism, public relations and cultural studies.
Communication Skills in Health and Social Care (2nd edition) (PDF)
by Bernard MossThis thoroughly revised and updated Second Edition of Communication Skills for Health and Social Care provides an accessible introduction to the wide range of communication skills needed for contemporary health and social care practice. Presented in a unique and easy-to-use dictionary format, the book acts as a working tool which students can dip in and out of throughout their course, and continue to use once they have qualified for practice. The updated edition includes new chapters on: Groupwork. Interprofessional Collaboration. Emotional Intelligence. Assertiveness. Information and Communication Technologies (ICT). Offering a fresh approach to a core topic on the health and social care curriculum, each chapter suggests group activities and further reading, making this book an ideal resource for students of health, social care, social work and nursing, as well as qualified practitioners. Bernard Moss is Emeritus Professor of Social Work Education and Spirituality at Staffordshire University and Senior Fellow and National Teaching Fellow, Higher Education Academy, UK.
International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media (1st Edition) (PDF)
by Silvia CambieInternational Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media (1st Edition) (PDF)
by Silvia CambieInternational Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
News as Entertainment: The Rise of Global Infotainment (PDF)
by Daya Kishan ThussuThussu brings to this project the passion for news of a socially committed former journalist, the political economy of his international relations education and a formidable assembly of global detail, examining the recent explosion of 'infotainment'. - John Downing, Southern Illinois University Thussu's account of war as infotainment, the Bollywoodization of news and the emergence of a global infotainment sphere is as compelling as it is alarming. This is a significant and essential book for anyone interested in exploring the connections between news journalism, informed citizenship and democracy. - Bob Franklin, The Cardiff School of Journalism, Media and Cultural Studie s Richly detailed and empirically grounded, this first book-length study of infotainment and its globalization by a leading scholar of global communication, offers a comprehensive and critical analysis of this emerging phenomenon. Going beyond - both geographically and theoretically - the 'dumbing down' discourse, largely confined to the Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which 'soft news' masks the hard realities of neo-liberal imperialism. Chapters include a historical appraisal of infotainment; the infrastructure for its globalization as well as coverage of recent wars on television news as high-tech infotainment and the growing synergies between Hollywood and Bollywood-originated infotainment. A 'global infotainment sphere' is emerging, the book argues, within which competing versions of news - from 24/7 news networks to bloggers - coexist. Accessible, engagingly written and robustly argued, the book combines analyses of theoretical debates on infotainment with extensive and up-to-date comparative data.
Principles and Practice of Marketing (PDF)
by Jim BlytheWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!.
Online Journalism: The Essential Guide
by Steve Hill Paul Lashmar"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age." - Mary Braid, Kingston University Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!
The Cinema Book (3rd edition) (PDF)
by Pam CookThird edition. Fully revised, this is a bestselling, must-have textbook for all students of cinema. Taking stock of the many recent exciting developments in the field whilst retaining the historical coverage and depth of previous editions, the text is supported by over 250 illustrations. Includes thorough analysis and relevent information on more than 350 films.
The Expression Of The Emotions In Man And Animals
by Charles Darwin Paul EkmanThe definitive edition of Darwin's classic -- a brilliantly entertaining and accessible exploration of human and animal behaviour, reissued to mark the 200th anniversary of Darwin's birth.
Insulting the Public?: The British Press and the European Union (PDF)
by Tony Weymouth Peter J AndersonInsulting the Public? examines the way in which the European Union and issues relating to it are represented to the public. Combining theoretical and empirical research, the text explores and provides an assessment of the performance of the British Press in its representation of the European Union in the period immediately preceding the General Election of 1997 and during the British presidency of the Union from January to June 1998.
New Media, Old News: journalism & Democracy In The Digital Age (PDF)
by Natalie FentonHave new communications technologies revitalised the public sphere, or become the commercial tool for an increasingly un-public, undemocratic news media? Are changing journalistic practices damaging the nature of news, or are new media allowing journalists to do more journalism and to engage the public more effectively? With massive changes in the media environment and its technologies, interrogating the nature of news journalism is one of the most urgent tasks we face in defining the public interest today. The implications are serious, not just for the future of the news, but also for the practice of democracy. In a thorough empirical investigation of journalistic practices in different news contexts, New Media, Old News explores how technological, economic and social changes have reconfigured news journalism, and the consequences of these transformations for a vibrant democracy in our digital age. The result is a piercing examination of why understanding news journalism matters now more than ever. It is essential reading for students and scholars of journalism and new media.
Media and Violence: Gendering the Debates (PDF)
by Karen BoyleMedia and Violence pays equal attention to the production, content and reception involved in any representation of violence. This book offers a framework for understanding how violence is represented and consumed. It examines: - The relationship of media, gender and real-world violence - Representations of violence in screen entertainment - The effects of violent media on consumers - The ethics and gender politics of the production processes of screen violence The discussions are illustrated with topical and well-known examples, enabling the reader to critically engage with the debates. The book includes chapter outlines; key questions for discussion; further reading lists; glossary; appendix of summaries of criminal cases discussed. It will be relevant for students of Media and Cultural Studies, Criminology, Gender Studies and Psychology.