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Showing 1 through 25 of 3,953 results

The Americanization of Edward Bok: The Autobiography of a Dutch boy Fifty Years After

by Edward Bok

Edward William Bok (born Eduard Willem Gerard Cesar Hidde Bok) (October 9, 1863 – January 9, 1930) was a Dutch-born American editor and Pulitzer Prize-winning author. He was editor of the Ladies' Home Journal for 30 years (1889-1919). <P><P> Pulitzer Prize Winner

Read On, Making It Move!: A Short History of Animation (PDF)

by Samuel Connor

Everything you ever wanted to know about animation. Find out how the latest animated films are made and how animation has developed since its early days. Plus find out how to create your own flick-book and clay animations.

Broadcast Journalism: Techniques of Radio and Television News (6th edition) (PDF)

by Andrew Boyd Peter Stewart Ray Alexander

This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there.

International Media Research: A Critical Survey (PDF)

by John Corner Roger Silverstone Philip Schlesinger

International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war. International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.

Marketing the Arts: A Fresh Approach (PDF)

by O’reilly Daragh Kerrigan Finola

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Media Practice: The Sound Handbook

by Tim Crook

The Sound Handbook maps theoretical and practical connections between the creation and study of sound across the multi-media spectrum of film, radio, music, sound art, websites, animation and computer games entertainment, and stage theatre. Using an interdisciplinary approach, Tim Crook explores the technologies, philosophies and cultural issues involved in making and experiencing sound, investigating soundscape debates and providing both intellectual and creative production information. The book covers the history, theory and practice of sound and includes practical production projects and a glossary of key terms. The Sound Handbook is supported by a companion website, signposted throughout the book, with further practical and theoretical resources dedicated to bridging the creation and study of sound across professional platforms and academic disciplines.nbsp;

The Media Student's Book (5th editon)

by Roy Stafford Gill Branston

The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narratives genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world the future of television debating advertising, branding and celebrity news and its futures documentary and 'reality' debates from 'audience' to 'users' research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies.

Marketing for Cultural Organizations: New Strategies for Attracting Audiences (3rd edition) (PDF)

by Bonita M Kolb

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management. Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management. 9780415626972 9780203102367

History Concepts,Theories and Practice: History on Film / Film on History (1st edition) (PDF)

by Robert Rosenstone

Fictional films tell true historical stories. Film and History is a compelling and unique overview of the cinema and its relationship with history, ranging from the ancient world to the modern day. This is the first book of its kind to offer such a broad historical and theoretical portrayal of the rapidly-growing sub field of history and film. Rosenstone introduces the varieties, types and traditions of historical films made worldwide and sets this against the changing ways in which historians and other public critics debate the portrayal of history in modern film.

Caminos 1 segunda edicion: Student Book (PDF)

by Niobe O'Connor

Caminos is a popular Spanish course for beginners. Caminos Segunda Edicion has been fully revised and updated. Caminos Segunda Edicion 1 amp; 2 cover the QCA Scheme of Work for Spanish.

AQA Spanish A2: Student Book (PDF)

by Kolkowska Ana Mitchell Libby Edwards Jean Zollo Mike

AQA Spanish is the only set of resources to have been developed with, and exclusively endorsed by AQA, making them the first choice to support AQA's 2008/2009 specifications for AS and A2. With a range of truly blended resources, AQA Spanish offers complete coverage and support through a variety of printed and online media.

AQA Spanish AS: Student Book (PDF)

by Edwards Jean Kolkowska Ana Mitchell Libby Zollo Mike

This book has been planned and written alongside the AQA Spanish ASnbsp;specifi cation by a team of senior examiners and teachers.

AQA German AS: Student Book (PDF)

by Michael Wardle Paul Shannon Monika Niedziela

AQA German is the only set of resources to have been developed with, and exclusively endorsed by AQA, making them the first choice to support AQA's 2008/2009 specifications for AS and A2. With a range of truly blended resources, AQA German offers complete coverage and support through a variety of printed and online media.

Tricolore Total 1: Student Book (PDF)

by Honnor, Sylvia|Mascie-Taylor, Heather|Spencer, Michael

The brand new edition of this tried and trusted course has been updated to meet the requirements of the Key Stage 3 curriculum, providing a range of blended resources to help support and develop independent learning and creativity.

Tricolore Total 1: Copymasters and Assessment (PDF)

by Michael Spencer Heather Mascie-Taylor Sylvia Honnor

This edition of this tried and trusted course has been updated to meet the requirements of the Key Stage 3 curriculum, providing a range of blended resources to help support and develop independent learning and creativity.

The Effective Use of Market Research: Volume 4 (4th edition) (PDF)

by Robin Birn

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies.This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.

The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies (1st edition) (PDF)

by Dick Stroud

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

Creative Arts Marketing (2nd edition) (PDF)

by Elizabeth Hill Terry O'Sullivan Catherine O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Festival and Events Management: An International Arts and Culture Perspective (PDF)

by Ian Yeoman

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: Events cultural environments, Managing the arts leisure experience, Marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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Showing 1 through 25 of 3,953 results