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Showing 1 through 25 of 1,514 results

ಹೆಲನ್ ಕೆಲರ್

by ಡಾ. ನಿರುಪಮಾ

LAST SONGS - INTRODUCTION - WRITING amidst rather too much noise qand squalor to do justice- at all to the delicate rustic muse of Francis Ledwidge, I do not like to delay his book any longer, nor to fail in a promise long ago made to him to write this introduction. has e gone down in that vast maelstrom into which poets, do well to adventure and from which their country might perhaps be wise to withhold . them, but that is our Countrys affair. He has left behind him verses of great beauty, simple rural lyrics that may be something of an anodyne for this stricken age. If ever ai age needed beautiful little songs our age needs them and I know few songs more peaceful and happy, or better suited to soothe the scars on the mind of those who have looked on certain places, of which the prophecy in the gospels seems no more than an ominous hint when it speaks of the abomination of desolation. He told me once that it was on one particular occasion, hen walking at even- ing through the village of Slane in summer that he heard a blackbird sing. -The notes, he said, were very beautiful, and it is this blackbird that he tells of in three wonderful lines in his early poem called Behind the closed Eye, and it is this Song perhaps more than anything else that has been the inspiration of his brief life. Dynasties shook and the earth shook and the war, not yet described by any man, revelled and and wallowed in destruction around him and Francis Ledwidge stayed true to his inspiration, as his homeward songs will show. L I had hoped he would have seen the fame he has well deserved but it is hard for a poet to live tb see fame even in times of peace. In the days it is harder . than ever. DUNSANY. Octobergth, I g I 7. J

The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies (1st edition) (PDF)

by Dick Stroud

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

77-422 Microsoft PowerPoint 2013 (Microsoft Official Academic Course Series)

by Microsoft Official Academic Course

This Microsoft PowerPoint 2013, Exam 77-422 is the only Microsoft Official Academic Course (MOAC) textbook. This series includes a complete classroom instructional program. The PowerPoint 2013 text is mapped to the PowerPoint 2013 certification exam objectives and is designed to re-enforce workforce skills. With this book students learn to create complex slide shows such as product plans, reports, and marketing materials. Students will learn how to create slide shows based on custom templates generated by others and reuse slides. They will master the creation of slides that include sophisticated data presented in visual formats. They will know how to pause and move back and forth in slide shows, jump to specific slides, drill down to supporting data, mark up slides and much more. PowerPoint 2013 certification can help students with classwork and differentiate job hunters in today’s competitive job market. The Microsoft Official Academic Course (MOAC) Office series also offers OfficeGrader. This valuable tool corrects your students’ tasked-based assignments. Students work on real-world problems like the ones they will encounter in the workforce ensuring they are ready for real professional challenges. OfficeGrader allows for efficient and consistent grading saving time for other important teaching activities. Grading is easier than ever allowing faster assignment turnaround to students.

Acoustic And Midi Orchestration For The Contemporary Composer: A Practical Guide To Writing And Sequencing For The Studio Orchestra

by Andrea Pejrolo Rich DeRosa

Acoustic and MIDI Orchestration for the Contemporary Composer, Second Edition provides effective explanations and illustrations to teach you how to integrate traditional approaches to orchestration with the use of the modern sequencing techniques and tools available to today’s composer. By covering both approaches, Pejrolo and DeRosa offer a comprehensive and multifaceted learning experience that will develop your orchestration and sequencing skills and enhance your final productions. A leading manual on its subject, the second edition allows experienced composers and producers to be exposed to sequencing techniques applied to traditional writing and arranging styles. The book continues to provide a comprehensive and solid learning experience and has been fully revised to include the latest tools and techniques. The new edition has been updated to include: A new chapter on cover writing and sequencing for vocal ensembles Coverage of writing for different ensemble sizes A new final chapter on writing and production techniques for mixed contemporary ensembles. All new techniques, tools, and sound libraries available to today’s composer. A companion website (www.routledge.com/cw/pejrolo) includes a wide selection of audio examples, templates, sounds, and videos showcasing operational processes, allows you the opportunity to listen to the techniques discussed within the book.

Acoustic And Midi Orchestration For The Contemporary Composer: A Practical Guide To Writing And Sequencing For The Studio Orchestra (PDF)

by Andrea Pejrolo Rich DeRosa

Acoustic and MIDI Orchestration for the Contemporary Composer, Second Edition provides effective explanations and illustrations to teach you how to integrate traditional approaches to orchestration with the use of the modern sequencing techniques and tools available to today’s composer. By covering both approaches, Pejrolo and DeRosa offer a comprehensive and multifaceted learning experience that will develop your orchestration and sequencing skills and enhance your final productions. A leading manual on its subject, the second edition allows experienced composers and producers to be exposed to sequencing techniques applied to traditional writing and arranging styles. The book continues to provide a comprehensive and solid learning experience and has been fully revised to include the latest tools and techniques. The new edition has been updated to include: A new chapter on cover writing and sequencing for vocal ensembles Coverage of writing for different ensemble sizes A new final chapter on writing and production techniques for mixed contemporary ensembles. All new techniques, tools, and sound libraries available to today’s composer. A companion website (www.routledge.com/cw/pejrolo) includes a wide selection of audio examples, templates, sounds, and videos showcasing operational processes, allows you the opportunity to listen to the techniques discussed within the book.

Activism and Rhetoric: Theories and Contexts for Political Engagement

by Seth Kahn JongHwa Lee

This volume examines the role of rhetoric in today’s culture of democratic activism. The volume takes on two of the most significant challenges currently facing contemporary rhetorical studies: (1) the contested meanings and practices of democracy and civic engagement in global context, and (2) the central role of rhetoric in democratic activist practices. In presenting a variety of political and rhetorical struggles in their specific contexts, editors Seth Kahn and JongHwa Lee allow contributors to reflect on and elaborate possibilities for both activist approaches to rhetorical studies, and rhetorical approaches to activist projects, facilitating better understanding the socio-political consequences of this work. With contributors from widely known scholars in communication and composition studies, the collection offers practical cases that highlight how rhetoric mediates, constitutes, and/or intervenes in democratic principles and practices. It also considers theoretical questions that acknowledge profound voids in the rhetorical tradition (e.g., Western, neo-Aristotelian, liberal) and expand the horizon of traditional rhetorical perspectives. It advocates new knowledge and practices that further promote civic engagement, social change and democracy in the global context. Activism and Rhetoric will be appropriate for scholars and students across disciplines, including rhetoric, composition, communication studies, political science, cultural studies, and women’s studies.

Activism and Rhetoric: Theories and Contexts for Political Engagement

by Seth Kahn JongHwa Lee

This volume examines the role of rhetoric in today’s culture of democratic activism. The volume takes on two of the most significant challenges currently facing contemporary rhetorical studies: (1) the contested meanings and practices of democracy and civic engagement in global context, and (2) the central role of rhetoric in democratic activist practices. In presenting a variety of political and rhetorical struggles in their specific contexts, editors Seth Kahn and JongHwa Lee allow contributors to reflect on and elaborate possibilities for both activist approaches to rhetorical studies, and rhetorical approaches to activist projects, facilitating better understanding the socio-political consequences of this work. With contributors from widely known scholars in communication and composition studies, the collection offers practical cases that highlight how rhetoric mediates, constitutes, and/or intervenes in democratic principles and practices. It also considers theoretical questions that acknowledge profound voids in the rhetorical tradition (e.g., Western, neo-Aristotelian, liberal) and expand the horizon of traditional rhetorical perspectives. It advocates new knowledge and practices that further promote civic engagement, social change and democracy in the global context. Activism and Rhetoric will be appropriate for scholars and students across disciplines, including rhetoric, composition, communication studies, political science, cultural studies, and women’s studies.

Advanced Public Speaking: A Leader's Guide

by Mary L. Kahl Michael J. Hostetler

Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking to international and remote audiences. An instructor’s manual and test bank are available for download on the book’s companion website, offering everything from guidance in constructing a syllabus, to lecture suggestions, to classroom activities. This student-engagement focused and flexible text offers students the opportunity to increase their speaking abilities across a variety of more specific and complex contexts.

Advanced Public Speaking: A Leader's Guide

by Mary L. Kahl Michael J. Hostetler

Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking to international and remote audiences. An instructor’s manual and test bank are available for download on the book’s companion website, offering everything from guidance in constructing a syllabus, to lecture suggestions, to classroom activities. This student-engagement focused and flexible text offers students the opportunity to increase their speaking abilities across a variety of more specific and complex contexts.

Advanced Reporting: Essential Skills for 21st Century Journalism

by Miles Maguire

News gathering is a large, complicated and often messy task that has traditionally been viewed by journalists as irretrievably idiosyncratic, best learned through trial and error. Advanced Reporting takes the opposite approach, focusing on reporting as a process of triangulation based on three essential activities: analyzing documents, making observations and conducting interviews. In this readable book, veteran journalism professor Miles Maguire shows how the best reporters use these three tools in a way that allows them to cross-check and authenticate facts, to reduce or eliminate unsupportable allegations and to take readers and viewers to a deeper level of insight and understanding. This book will help to prepare students for a profession marked by increasing complexity and competition. To succeed in this environment, journalists must learn to make the most of digital media to intensify the impact of their work. At the same time, reporters must contend with a host of sophisticated public relations techniques while engaging with news audiences that no longer just consume journalism, but also collaborate in its creation. Discussion questions and exercises help students put theory into practice.

Advanced Reporting: Essential Skills for 21st Century Journalism

by Miles Maguire

News gathering is a large, complicated and often messy task that has traditionally been viewed by journalists as irretrievably idiosyncratic, best learned through trial and error. Advanced Reporting takes the opposite approach, focusing on reporting as a process of triangulation based on three essential activities: analyzing documents, making observations and conducting interviews. In this readable book, veteran journalism professor Miles Maguire shows how the best reporters use these three tools in a way that allows them to cross-check and authenticate facts, to reduce or eliminate unsupportable allegations and to take readers and viewers to a deeper level of insight and understanding. This book will help to prepare students for a profession marked by increasing complexity and competition. To succeed in this environment, journalists must learn to make the most of digital media to intensify the impact of their work. At the same time, reporters must contend with a host of sophisticated public relations techniques while engaging with news audiences that no longer just consume journalism, but also collaborate in its creation. Discussion questions and exercises help students put theory into practice.

Advancing Comparative Media And Communication Research

by Francis L. F. Lee Joseph M. Chan

A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.

Advancing Comparative Media And Communication Research (PDF)

by Francis L. F. Lee Joseph M. Chan

A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising (1st edition) (PDF)

by Du Plessis Erik

Advertising research organizations have been trying for years to measure the effectiveness of advertising.Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what 'ad-liking' really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.Millward Brown were also behind the research for the BRANDchild initiative.

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising (1st edition) (PDF)

by Du Plessis Erik

Advertising research organizations have been trying for years to measure the effectiveness of advertising.Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what 'ad-liking' really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.Millward Brown were also behind the research for the BRANDchild initiative.

Advertising and Public Relations Law

by Roy L. Moore Carmen Maye Erik L. Collins

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Advertising and Public Relations Law

by Roy L. Moore Carmen Maye Erik L. Collins

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Advertising Cultures: Gender, Commerce, Creativity (PDF)

by Sean Nixon

Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics The economic and cultural role of the creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

Africa and the ICC: Perceptions of Justice (PDF)

by Edited by Kamari M. Clarke Abel S. Knottnerus Eefje De Volder

Africa and the ICC: Perceptions of Justice comprises contributions from prominent scholars of different disciplines including international law, political science, cultural anthropology, African history and media studies. This unique collection provides the reader with detailed insights into the interaction between the African Union and the International Criminal Court (ICC), but also looks further at the impact of the ICC at a societal level in African states and examines other justice mechanisms on local and regional levels. This investigation of the ICC’s complicated relationship with Africa allows the reader to see that perceptions of justice are multilayered.

African American Communication: Exploring Identity and Culture

by Michael L. Hecht Ronald L. Jackson Sidney A. Ribeau

What communicative experiences are particular to African Americans? How do many African Americans define themselves culturally? How do they perceive intracultural and intercultural communication? These questions are answered in this second edition of African American Communication: Exploring Identity and Culture. Informing multiple audiences interested in African American culture, from cultural researchers and practitioners to educators, policymakers, and community leaders, this innovative and invaluable resource examines the richness and depth of African American communication norms and patterns, as well as African American identities. Positive and healthy African American identities are centrally positioned throughout the book. Applying the cultural contracts theory and the communication theory of identity, authors Michael L. Hecht, Ronald L. Jackson II, and Sidney A. Ribeau explore relationships among African Americans, as well as between African Americans and European Americans, while highlighting the need for sensitivity to issues of power when discussing race, ethnicity, and culture. This wide-ranging volume provides an extensive review of the relevant literature and offers recommendations designed to encourage understanding of African American communication in a context extending beyond Eurocentric paradigms. Considering African American identity with a communicative, linguistic, and relational focus, this volume: *Defines African American identities by describing related terms, such as self, self-concept, personhood and identity; *Explores Afrocentricity and African American discourse; *Examines the status of African Americans in the United States using census statistics and national studies from other research agencies; *Considers identity negotiation and competence; and *Features a full chapter on African American relationships, including gendered, familial, intimate, adolescent and adult, homosexual, friendship, communal, and workplace relationships. African American Communication: Exploring Identity and Culture begins an important dialogue in the communication discipline, intercultural studies, African American studies and other fields concerned with the centrality of culture and communication as it relates to human behavior. It is intended for advanced students and scholars in intercultural communication, interpersonal communication, communication theory, African American/Black studies, social psychology, sociolinguistics, education, and family studies.

African American Communication: Exploring Identity and Culture

by Michael L. Hecht Ronald L. Jackson Sidney A. Ribeau

What communicative experiences are particular to African Americans? How do many African Americans define themselves culturally? How do they perceive intracultural and intercultural communication? These questions are answered in this second edition of African American Communication: Exploring Identity and Culture. Informing multiple audiences interested in African American culture, from cultural researchers and practitioners to educators, policymakers, and community leaders, this innovative and invaluable resource examines the richness and depth of African American communication norms and patterns, as well as African American identities. Positive and healthy African American identities are centrally positioned throughout the book. Applying the cultural contracts theory and the communication theory of identity, authors Michael L. Hecht, Ronald L. Jackson II, and Sidney A. Ribeau explore relationships among African Americans, as well as between African Americans and European Americans, while highlighting the need for sensitivity to issues of power when discussing race, ethnicity, and culture. This wide-ranging volume provides an extensive review of the relevant literature and offers recommendations designed to encourage understanding of African American communication in a context extending beyond Eurocentric paradigms. Considering African American identity with a communicative, linguistic, and relational focus, this volume: *Defines African American identities by describing related terms, such as self, self-concept, personhood and identity; *Explores Afrocentricity and African American discourse; *Examines the status of African Americans in the United States using census statistics and national studies from other research agencies; *Considers identity negotiation and competence; and *Features a full chapter on African American relationships, including gendered, familial, intimate, adolescent and adult, homosexual, friendship, communal, and workplace relationships. African American Communication: Exploring Identity and Culture begins an important dialogue in the communication discipline, intercultural studies, African American studies and other fields concerned with the centrality of culture and communication as it relates to human behavior. It is intended for advanced students and scholars in intercultural communication, interpersonal communication, communication theory, African American/Black studies, social psychology, sociolinguistics, education, and family studies.

Africa's Media Image In The 21st Century: From The Heart Of Darkness To Africa Rising (Communication And Society Series (PDF))

by the contributors Melanie Bunce Suzanne Franks Chris Paterson Chris Paterson Individual Chapter

Africa’s Media Image in the 21st Century is the first book in over twenty years to examine the international media’s coverage of sub-Saharan Africa. It brings together leading researchers and prominent journalists to explore representation of the continent, and the production of that image, especially by international news media. The book highlights factors that have transformed the global media system, changing whose perspectives are told and the forms of media that empower new voices. Case studies consider questions such as: how has new media changed whose views are represented? Does Chinese or diaspora media offer alternative perspectives for viewing the continent? How do foreign correspondents interact with their audiences in a social media age? What is the contemporary role of charity groups and PR firms in shaping news content? They also examine how recent high profile events and issues been covered by the international media, from the Ebola crisis, and Boko Haram to debates surrounding the "Africa Rising" narrative and neo-imperialism. The book makes a substantial contribution by moving the academic discussion beyond the traditional critiques of journalistic stereotyping, Afro-pessimism, and ‘darkest Africa’ news coverage. It explores the news outlets, international power dynamics, and technologies that shape and reshape the contemporary image of Africa and Africans in journalism and global culture.

Against World Literature

by Emily Apter

Against World Literature: On the Politics of Untranslatability argues for a rethinking of comparative literature focusing on the problems that emerge when large-scale paradigms of literary studies ignore the politics of the "Untranslatable"-the realm of those words that are continually retranslated, mistranslated, transferred from language to language, or especially resistant to substitution. In the place of "World Literature"-a dominant paradigm in the humanities, one grounded in market-driven notions of readability and universal appeal-Apter proposes a plurality of "world literatures" oriented around philosophical concepts and geopolitical pressure points. The history and theory of the language that constructs World Literature is critically examined with a special focus on Weltliteratur, literary world systems, narrative ecosystems, language borders and checkpoints, theologies of translation, and planetary devolution in a book set to revolutionize the discipline of comparative literature.

The Agency of Organizing: Perspectives and Case Studies (PDF)

by Boris Brummans

The Agency of Organizing explains why the notion of agency is central to understanding what organizations are, how they come into existence, continue to exist, or fade away, and how they function. Written by leading organizational communication scholars, the chapters in this edited volume present seven different theoretical perspectives on agency in the dynamics of organizing. Authors discuss how they conceptualize agency from their own perspective and how they propose to investigate agency empirically in processes of organizing by using specific methods. Through insightful case studies, they demonstrate the value of these perspectives for organizational research and practice.

The Agency of Organizing: Perspectives and Case Studies

by Boris Brummans

The Agency of Organizing explains why the notion of agency is central to understanding what organizations are, how they come into existence, continue to exist, or fade away, and how they function. Written by leading organizational communication scholars, the chapters in this edited volume present seven different theoretical perspectives on agency in the dynamics of organizing. Authors discuss how they conceptualize agency from their own perspective and how they propose to investigate agency empirically in processes of organizing by using specific methods. Through insightful case studies, they demonstrate the value of these perspectives for organizational research and practice.

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