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Public Relations: Concepts, Practice and Critique (PDF)
by Jacquie L'EtangPromotional culture and globalization. Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Reading Images: The Grammar of Visual Design (PDF)
by Gunther R. KressThis second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.
The Political Economy of Communication (2nd edition)
by Vincent MoscoA masterpiece... the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research. - Robert W. McChesney, University of Illinois at Urbana-Champaign A contemporary classic of media studies. Vincent Mosco, among the leading media scholars of our or any time, brings his searing insights and crystal prose to bear on the latest issues and debates of the field. An indispensable resource for researchers, activists, and students everywhere. - Toby Miller, University of California, Riverside Since publication of its first edition, The Political Economy of Communication has established itself as a true classic and one of the most important contributions to the field. This second edition has been thoroughly restructured, updated and expanded to make it an indispensable text for students and scholars alike. Putting the student at the centre of its updates, this book: Maps the definitions and foundations of political economy Adds 3 new chapters to explore current trends, from feminism and labour to new media, forms of resistance, media reform and democracy Illustrates throughout how power operates across the 21st century media landscape Explores key issues in how media power intersects with globalization, social class, race, gender and surveillance Shows media students why it is essential to understand political economy and its application to media and communication. Combining penetrating theoretical analysis with passionate commitment, Vincent Mosco once again gives readers an indispensable introduction to the field.
The Political Economy of Communication (2nd edition)
by Vincent MoscoA masterpiece... the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research. - Robert W. McChesney, University of Illinois at Urbana-Champaign A contemporary classic of media studies. Vincent Mosco, among the leading media scholars of our or any time, brings his searing insights and crystal prose to bear on the latest issues and debates of the field. An indispensable resource for researchers, activists, and students everywhere. - Toby Miller, University of California, Riverside Since publication of its first edition, The Political Economy of Communication has established itself as a true classic and one of the most important contributions to the field. This second edition has been thoroughly restructured, updated and expanded to make it an indispensable text for students and scholars alike. Putting the student at the centre of its updates, this book: Maps the definitions and foundations of political economy Adds 3 new chapters to explore current trends, from feminism and labour to new media, forms of resistance, media reform and democracy Illustrates throughout how power operates across the 21st century media landscape Explores key issues in how media power intersects with globalization, social class, race, gender and surveillance Shows media students why it is essential to understand political economy and its application to media and communication. Combining penetrating theoretical analysis with passionate commitment, Vincent Mosco once again gives readers an indispensable introduction to the field.
The Media and Political Process (PDF)
by P. Eric LouwHow have professional communicators transformed the business of politics? How do political bodies use the media to sell domestic and foreign policies to the public?
Understanding Copyright: Intellectual Property in the Digital Age
by Giles Moss Lee Edwards Bethany KleinDigital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book: Looks across a broad range of industries including music, television and film to consider issues of media power and policy. Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement. Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world. Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.
The Essentials series: The Essential Introduction for WJEC(PDF)
by Bateman, Antony|Casey Benyahia, Sarah|Mortimer, Claire|Wall, PeterThis full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.
Practical Newspaper Reporting (PDF)
by David B SparkNow in its fourth edition , this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online.
Speakout Pre-intermediate Students Book: With Active Book
by Antonia Clare J J Wilson'Speakout' is a 6-level general English course for adults developed in association with the BBC; bridging the gap between the classroom and the real world helping students express themselves in English.
Strategic Management in the Media Industry: Theory and Practice (PDF)
by Lucy Kung-ShanklemanThis book is a comprehensive, accessible and expert introduction to strategy within a media management context.
Talk, Thinking and Philosophy in the Primary Classroom
by John SmithTalk, thinking and philosophy are crucial components of children's learning. This book is a practical and readable guide to the ways in which teachers can provide children with the opportunities to develop and use these skills to their greatest effect. It begins by asking why talking and thinking should be taught and examines current approaches in this area. It goes on to look at how teachers can develop talking and thinking skills across the six Areas of Learning to help children gain confidence and deepen understanding.
Meanings of Audiences: Comparative Discourses (PDF)
by Butsch, Richard|Livingstone, SoniaIn today's thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.
Power without Responsibility: Press, Broadcasting and the Internet in Britain (PDF)
by James CurranPower Without Responsibility is a classic introduction to the history, sociology, theory and politics of the media in Britain. Hailed by the Times Higher as the 'seminal media text', and translated into Arabic, Chinese and other foreign languages, it is an essential guide for media students and critical media consumers alike. The new edition has been substantially revised to bring it right up-to-date with developments in the media industry, new media technologies and changes in the political and academic debates surrounding the media. In this new edition, the authors consider: the impact of the internet the failure of interactive TV media and Britishness new media and global understanding journalism in crisis BBC and broadcasting at the beginning of the twenty-first century. Assessing the media at a time of profound change, the authors set out the democratic choices for media reform.
Principles and Practice of Marketing (PDF)
by Jim BlytheWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green The companion website offers a wealth of resources for both students and lecturers and is available at www. sagepub. co. uk/blythe3e. An electronic inspection copy is also available for instructors.
OCR Media Studies For AS (PDF)
by Julian McdougallFully updated to match the latest OCR specification and endorsed by OCR, so you can be sure that this book covers what your students need to know to be successful in their OCR AS Media Studies work. Brings concepts to life with in-depth case studies and up-to-date examples. Helps your students fully engage with the subject with illustrated in full colour throughout. Gives useful tips on how your students can improve the quality of their production work. Helps students to understand key production techniques with free online resources. nbsp;
The Radio Handbook (PDF)
by Carole FlemingThe Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Completely rewritten and updated for the second edition, using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sports programmes. Carole Fleming explores the extraordinary growth of commercial radio, analyses the birth of digital audio broadcasting and Internet radio and evaluates their effects on the industry. The Radio Handbook shows how communication theory informs everyday broadcasts and encourages a critical approach to radio listening and to radio practice. Addressing issues of regulation, accountability and representation, it offers advice on working in radio and outlines the skills needed for a career in the industry. The Radio Handbook includes: Interviews with people working at all levels in the industry, including programme controllers, news presenters and DJs Examples of programming, including nationwide and local BBC, commercial radio, community and student stations Chapters on radio style, the role of news, getting started in radio and the tools of broadcasting A glossary of key terms and technical concepts The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Completely rewritten and updated for the second edition, using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sports programmes. Carole Fleming explores the extraordinary growth of commercial radio, analyses the birth of digital audio broadcasting and Internet radio and evaluates their effects on the industry.
Interviewing for Journalists (PDF)
by Sally AdamsInterviewing for Journalists details the central journalistic skill of how to ask the right question in the right way. It is a practical and concise guide for all print and online journalists - professionals, students and trainees - whether writing news stories or features for newspapers and magazines, print and web. Interviewing for Journalists focuses on the many types of interviewing, from the routine street interview, vox pop and press conference to the interview used as the basis of an in-depth profile. Drawing on previously published material and featuring interviews with successful columnists such as Emma Brockes, who writes for the Guardian and the New York Times and Andrew Duncan of Radio Times. Interviewing for Journalists covers every stage of interviews including research, planning and preparation, structuring questions, the importance of body language, how to get a vivid quote, checking material and editing it into different formats. Interviewing for Journalists includes: a discussion about the significance and importance of the interview for journalism advice on how to handle face-to-face interviewees with politicians, celebrities and vulnerable people advice on dealing with PRs how to carry out the telephone and online interview tips on note-taking and recording methods including shorthand a discussion of ethical, legal and professional issues such as libel, doorstepping, off-the-record briefings and the limits of editing a glossary of journalistic terms and notes on further reading.nbsp;
The Sound Handbook (Media Practice) (PDF)
by Tim CrookThe Sound Handbook maps theoretical and practical connections between the creation and study of sound across the multi-media spectrum of film, radio, music, sound art, websites, animation and computer games entertainment, and stage theatre. Using an interdisciplinary approach, Tim Crook explores the technologies, philosophies and cultural issues involved in making and experiencing sound, investigating soundscape debates and providing both intellectual and creative production information. The book covers the history, theory and practice of sound and includes practical production projects and a glossary of key terms. The Sound Handbook is supported by a companion website, signposted throughout the book, with further practical and theoretical resources dedicated to bridging the creation and study of sound across professional platforms and academic disciplines.nbsp;
The Media Student's Book (PDF)
by Roy Stafford Gill BranstonThe Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narratives genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world the future of television debating advertising, branding and celebrity news and its futures documentary and 'reality' debates from 'audience' to 'users' research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies.
The Essentials series: The Essential Introduction for WJEC(PDF)
by Bateman, Antony|Casey Benyahia, Sarah|Mortimer, Claire|Wall, PeterThis full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.
Reel to Real: Race, Sex and Class at the Movies (PDF)
by Bell HooksMovies matter - that is the mesSAGE Publishing of Reel to Real , bell hooks' classic collection of essays on film. They matter on a personal level, providing us with unforgettable moments, even life-changing experiences and they can confront us, too, with the most profound social issues of race, sex and class. Here bell hooks - one of America's most celebrated and thrilling cultural critics - talks back to films that have moved and provoked her, from Quentin Tarantino's Pulp Fiction to the work of Spike Lee.
Press, Politics and Society: A History of Journalism in Wales (PDF)
by Aled JonesA history of journalism in Wales.
Press, Politics and Society: A History of Journalism in Wales (PDF)
by Aled JonesA history of journalism in Wales.
Analysing Popular Music (PDF)
by David MachinPopular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities. Analysing Popular Music is a lively look at the semiotic resources found in the sounds, visuals and words that comprise the 'code book' of popular music. It explains exactly how popular music comes to mean so much. Packed with examples, exercises and a glossary, this book provides the reader with the knowledge and skills they need to carry out their own analyses of songs, soundtracks, lyrics and album covers. Written for students with no prior musical knowledge, Analysing Popular Music is the perfect toolkit for students in sociology, media and communication studies to analyse, understand - and celebrate - popular music.
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands (1st edition) (PDF)
by Martin Lindstrom Patricia SeyboldPraise and Reviews This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...- Philip Kotler, S C Johnson amp; Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of ManagementBRANDchild will be a valuable addition to our industry's literature.- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato JohnsonLindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.