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Management Communication: A Case Analysis Approach
by James S. O'RourkeThis textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager. A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.
Personal Branding for Entrepreneurial Journalists and Creative Professionals
by Sara KellyPersonal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Turn Up the Volume: A Down and Dirty Guide to Podcasting
by Michael O'ConnellTurn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast. This book exposes readers to various techniques and formats available in podcasting. It includes the voices of industry experts as they recount their experiences producing their own podcasts and podcast content. It also examines how data analytics can help grow an audience and provide strategies for marketing and monetization. Written accessibly, Turn Up the Volume gives you a clear and detailed path to launching your first podcast.
Just Relationships: Living Out Social Justice as Mentor, Family, Friend, and Lover
by Douglas L. KelleyBringing a social justice lens to daily interpersonal relationships, Just Relationships offers a perspective on existing social science theory that demonstrates how our personal relationships should be grounded in fairness and justice. Douglas Kelley utilizes concepts from a variety of academic disciplines and helping professions to examine the barriers encountered in achieving balanced partnerships. This student-friendly book brings the important new perspective of social justice to courses focusing on interpersonal relationships and family relationships, supplementing traditional textbooks. This book presents key relationship theories in each chapter and then applies them from a social justice perspective; uses thought-provoking case studies and guiding questions to enhance student learning; examines a number of different types of interpersonal relationships including family, friends, lovers, and mentor-mentee relationships within a variety of socioeconomic and sociocultural contexts.
Visual Ethics: A Guide for Photographers, Journalists, and Filmmakers
by Paul Martin LesterVisual Ethics addresses the need for critical thinking and ethical behavior among professionals responsible for visual messages in photography and photojournalism, film, and digital media. From the author of Photojournalism: An Ethical Approach, published more than 20 years ago, this book goes beyond photojournalism ethics. It discusses crucial contemporary concerns, including persuasion, stereotyping, global perspectives, graphic design decisions, multimedia production, social media, and more. Written for an ever-growing discipline, author Paul Martin Lester gives serious ethical consideration to the complex field of visual communication.
The Shape of Change: A guide to planning, implementing and embedding organisational change
by Nicola BusbyNo organisations, change initiative or stakeholder is ever the same. The way business change management is shaped to work with and get the best out of every different change situation makes a vital contribution to the success of the change. The Shape of Change is the first business change management book to focus solely on the practical challenges of how to plan, implement and embed successful business change initiatives in a wide range of organisations from the business change manager’s point of view. It focuses on shaping every different change approach to take into consideration each individual situation including organisational culture, the type and impact of change the initiative, the attitudes and concerns of stakeholders and the potential for resistance within the organisation. Using a series of example change initiatives in private, public and non-profit sectors, it describes the change management journey, highlighting key points where business change management interventions are essential, and exploring how it feels to undertake business change initiatives in a wide range of situations, from communicating the initial change idea to ensuring the change is embedded and working well in business as usual. Accessible and comprehensive, The Shape of Change is relevant to anyone working in or planning organisational change.
Business Negotiations in China: Strategy, Planning and Management
by Henry K. WangBusiness Negotiations in China provides a holistic overview of the institutional, organisational and cultural issues that underpin successful business negotiations in China. Good negotiation strategies and management are essential for establishing successful business deals and new ventures in China. The author addresses the current key issues and risks, high level business management, planning, innovative approaches and modern negotiation strategies. The text opens with a review of the evolution of key negotiation models that have been use in China right up to the most current. This is followed by an analysis of the various negotiation frameworks and processes being undertaken in China; their similarities and differences with other global negotiation processes. Alongside the negotiation itself, the author provides advice on: selection of the negotiation team and the various strategic roles within it; the detailed preparations and analysis required prior to starting negotiations in China; effective management strategies for each of the various stages of negotiation to achieve successful, sustainable outcomes. Business Negotiations in China is supported by examples and analysis drawn from actual high level business negotiations by leading international companies with China State Owned Enterprises. It also explores the fierce competition between multinationals and China state-owned companies and their respective different negotiation strategies. This book is an important, indispensable insider’s guide to the strategy and practice of negotiating in China and is relevant to professionals, academics, researchers and students alike.
Policymaking for Citizen Behavior Change: A Social Marketing Approach
by Nancy R. LeeSocial marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.
Masterful Stories: Lessons from Golden Age Radio
by John V PavlikThe early eras of radio storytelling have entered and continue to enter the public domain in large quantities, offering unprecedented access to the Golden Age of Radio. Author and Professor John Pavlik mines the best this age of radio has to offer in Masterful Stories, an examination of the masterpieces of audio storytelling. This book provides a chronological history of the best of the best from radio’s Golden Age, outlining a core set of principles and techniques that made these radio plays enduring examples of storytelling. It suggests that, by using these techniques, stories can engage audiences emotionally and intellectually. Grounded in a historical and theoretical understanding of radio drama, this volume illuminates the foundational works that proceeded popular modern shows such as Radiolab, The Moth, and Serial. Masterful Stories will be a powerful resource in both media history courses and courses teaching audio storytelling for modern radio and other audio formats, such as podcasting. It will appeal to audio fans looking to learn about and understand the early days of radio drama.
The Media Syndrome
by David AltheideOver the past 45 years, award-winning sociologist David L. Altheide has illuminated how media formats and media logic affect our understanding of social issues, of how political decisions are made, and of how we relate to each other. In this masterful, summative work, Altheide describes the media syndrome: how these factors shape our expectations of, and reactions to, both public and personal events. Ideal for courses on mass media and political communication, the book provides a detailed description of the media syndrome and its impact on daily life; uses historical and contemporary examples from Watergate to Edward Snowden; includes the changes in the ecology of communication from mass media to social media and its social impact.
Dealing with Disruption: Lessons from the Publishing Industry
by Michael N. RossPublishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts. With a discussion of the critical innovations in the industry and through case studies from all stages in the publishing process, the book provides insights into the maturing of digital publishing and the challenges and opportunities provided by new technologies. Many publishing models have emerged over the last 15 years, and technology has made the mechanics of publishing in general, and web publishing in particular, easier. Thus, the role of the professional publisher is being challenged, and issues of quality and trust are now competing with easy access to information. Publishing, in all forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing 'sea change' and its implications for other industries.
The Solo Video Journalist: Doing It All and Doing It Well in TV Multimedia Journalism
by Matt PearlIt is becoming increasingly important for television reporters to be proficient in many, if not all, of the steps in production. The Solo Video Journalist will make handling all these responsibilities seem possible, and do so from the hands-on perspective of a current reporter with years of experience as a multimedia journalist. This book will cover all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for one’s multiple roles, to conducting interviews and editing. The instruction and guidance in this text will help make readers valuable players in their field, and it is filled with real-world examples and advice from current professionals. Whether it be college students learning from the ground up or journalists early in their careers, The Solo Video Journalist ensures they will have all the materials they need to be successful multimedia journalists.
The Agency of Organizing: Perspectives and Case Studies
by Boris H. BrummansWinner of the 2018 Outstanding Edited Book Award from the Organizational Communication Division of the National Communication Association The Agency of Organizing explains why the notion of agency is central to understanding what organizations are, how they come into existence, continue to exist, or fade away, and how they function. Written by leading organizational communication scholars, the chapters in this edited volume present seven different theoretical perspectives on agency in the dynamics of organizing. Authors discuss how they conceptualize agency from their own perspective and how they propose to investigate agency empirically in processes of organizing by using specific methods. Through insightful case studies, they demonstrate the value of these perspectives for organizational research and practice.
Organization as Communication: Perspectives in Dialogue
by Steffen Blaschke Dennis SchoenebornThe idea that communication constitutes organization (CCO) provides a unique perspective to organization studies by highlighting the fundamental and formative role of communication for organizational phenomena of various kinds. The book features original works that address the idea of organization as communication in the light of other theories, related concepts, as well as the tension between strategy and emergence. The first set of chapters discusses the idea of organization communication in the light of critical works of European scholars (Habermas, Honneth, and Günther). The second set of chapters reflects on a range of concepts such as institutions, routines, and leadership from a CCO perspective. The final set of chapters examines the tension between strategic and emergent communication by drawing on new methodology and empirical evidence. The chapters are set into dialogue with some of the most prominent proponents of CCO scholarship. The book offers an important contribution to CCO thinking by adding European perspectives on organization as communication. It connects the primarily North American approach and European traditions of theoretical thought to existing debates in communication and organization studies.
Corpus Linguistics for Translation and Contrastive Studies: A guide for research (Routledge Corpus Linguistics Guides)
by Robert Cooper Mikhail MikhailovCorpus Linguistics for Translation and Contrastive Studies provides a clear and practical introduction to using corpora in these fields. Giving special attention to parallel corpora, which are collections of texts in two or more languages, and demonstrating the potential benefits for multilingual corpus linguistics research to both translators and researchers, this book: explores the different types of parallel corpora available, and shows how to use basic and advanced search procedures to analyse them; explains how to compile a parallel corpus, and discusses their uses for translation purposes and to research linguistic phenomena across languages; demonstrates the use of corpus extracts across a wide range of texts, including dictionaries, novels by authors including Jane Austen and Mikhail Bulgakov, and newspapers such as The Sunday Times; is illustrated with case studies from a range of languages including Finnish, Russian, English and French. Written by two experienced researchers and practitioners, Corpus Linguistics for Translation and Contrastive Studies is essential reading for postgraduate students and researchers working within the area of translation and contrastive studies.
Translation and World Literature (New Perspectives in Translation and Interpreting Studies)
by Susan BassnettTranslation and World Literature offers a variety of international perspectives on the complex role of translation in the dissemination of literatures around the world. Eleven chapters written by multilingual scholars explore issues and themes as diverse as the geopolitics of translation, cosmopolitanism, changing media environments and transdisciplinarity. This book locates translation firmly within current debates about the transcultural movements of texts and challenges the hegemony of English in world literature. Translation and World Literature is an indispensable resource for students and scholars working in the fields of translation studies, comparative literature and world literature.
Race and Gender in Electronic Media: Content, Context, Culture (Electronic Media Research Series)
by Rebecca Ann LindThis volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference. Chapters 5, 10, 12, and 19 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Reporting Cultures on 60 Minutes: Missing the Finnish Line in an American Newscast
by Michael Berry Donal CarbaughThis work delves into the act of reporting on different cultures as a means of exploring our own. The way culture is presented to the media highlights various international and intercultural dynamics, as well as the complexity involved in reporting from a cultural standpoint. Reporting Cultures in 60 Minutes is a study covering the journalistic practice of reporting culture by examining "Tango Finlandia," a broadcast report on Finnish culture produced by the American television news magazine 60 Minutes. It covers the journalistic practice of reporting culture broadly by looking specifically at Finns and Americans reporting about their respective homelands and about the other’s culture and social interactions. Unique in its content and approach, this volume: Demonstrates how reports are constructed as deeply cultural forms, couched in points of view derived from one’s discursive habits and their meanings. Analyzes reporting done in professional practice/journalism as well as in common social routine. Offers a way through the process that can move reporting on culture from a self-reflective mirror to opening a window onto another cultural world. Scholars and students in communication, intercultural/international studies, and related areas will find much to consider in this work
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
by Lan Ni Qi Wang Bey-Ling ShaIntercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.
Doing News Framing Analysis II: Empirical and Theoretical Perspectives
by Paul D'AngeloThis volume presents original, ‘big picture’ perspectives on news framing. Each chapter in this volume will feature an individual or team of framing analysts who take a reflective look at their own empirical work. The editors' goals are to identify the influences that determine the use of different theoretical and methodological approaches, and to provide interpretive guides to news framing scholars regarding what news frames are, how they can be observed in news texts, and how framing effects are uncovered and substantiated in cultural, group, and individual sites. Doing News Framing Analysis II will continue the work of its predecessor by giving talented framing scholars the space to write about their work and bring readers closer to the framing research project.
Language Brokering in Immigrant Families: Theories and Contexts
by Robert S. WeisskirchLanguage Brokering in Immigrant Families: Theories and Contexts brings together an international group of researchers to share their findings on language brokering—when immigrant children translate for their parents and other adults. Given the large amount of immigration occurring worldwide, it is important to understand how language brokering may support children’s and families’ acculturation to new countries. The chapter authors include overviews of the existing literature, insights from multiple disciplines, the potential benefits and drawbacks to language brokering, and the contexts that may influence children, adolescents, and emerging adults who language broker. With the latest findings, the authors theorize on how language brokering may function and the outcomes for those who do so.
Strategic Communication: New Agendas in Communication (New Agendas in Communication Series)
by Anthony Dudo LeeAnn KahlorThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Rutilius Namatianus' Going Home: De Reditu Suo (Routledge Later Latin Poetry)
by Martha MalamudMartha Malamud provides the only scholarly English translation of De Reditu Suo with significant notes and commentary that explore historical, literary, cultural, and mythical references, as well as commenting on literary allusions, the structure, diction, and style of the poem, and textual issues. De Reditu Suo provides fascinating insights into travel and communications networks in the rapidly changing, fragmented world of the fifth century. A substantial introductory essay explores Rutilius’ place in several intellectual and literary traditions, as the poem is a sophisticated piece of literature that both draws on the rich tradition of classical Latin poetry and reflects the distinctive formal features of late antique poetry. The poem also conveys the thoughts of a man passionately devoted to Rome and its cultural heritage, enmeshed in the tumultuous political and social upheaval of his day, caught between his hopes for Rome’s restoration and his fear of its disintegration. With line-for-line translation from the Latin and a scholarly introduction, extensive notes, and comprehensive bibliography, Martha Malamud makes this important text accessible and relevant for students and scholars in Classics, Comparative Literature, Religious Studies, Medieval Studies, and Ancient History, as well as independent readers with an interest in the literature of the period.
Quantitative Research Methods in Translation and Interpreting Studies
by Christopher Mellinger Thomas A. HansonQuantitative Research Methods in Translation and Interpreting Studies encompasses all stages of the research process that include quantitative research methods, from conceptualization to reporting. In five parts, the authors cover: • sampling techniques, measurement, and survey design; • how to describe data; • how to analyze differences; • how to analyze relationships; • how to interpret results. Each part includes references to additional resources and extensive examples from published empirical work. A quick reference table for specific tests is also included in the appendix. This user-friendly guide is the essential primer on quantitative methods for all students and researchers in translation and interpreting studies. Accompanying materials are available online, including step-by-step walkthroughs of how analysis was conducted, and extra sample data sets for instruction and self study: https://www.routledge.com/9781138124967. Further resources for Translation and Interpreting Studies are available on the Routledge Translation Studies Portal: http://cw.routledge.com/textbooks/translationstudies.
Peace Journalism Principles and Practices: Responsibly Reporting Conflicts, Reconciliation, and Solutions
by Steven YoungbloodLong-time peace journalist Steven Youngblood presents the foundations of peace journalism in this exciting new textbook, offering readers the methods, approaches, and concepts required to use journalism as a tool for peace, reconciliation, and development. Guidance is offered on framing stories, ethical treatment of sensitive subjects, and avoiding polarizing stereotypes through a range of international examples and case studies spanning from the Iraq war to the recent unrest in Ferguson, Missouri. Youngblood teaches students to interrogate traditional media narratives about crime, race, politics, immigration, and civil unrest, and to illustrate where—and how—a peace journalism approach can lead to more responsible and constructive coverage, and even assist in the peace process itself.