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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)
by Sylvia M. Chan-OlmstedCompetitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.
Competitiveness in Emerging Markets: Market Dynamics in the Age of Disruptive Technologies (Contributions to Management Science)
by Datis Khajeheian Mike Friedrichsen Wilfried MödingerThis book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Complacency and Collusion: A Critical Introduction to Business and Financial Journalism
by Keith J. ButterickComplacency and Collusion focuses on the practice of financial and business journalism, giving compelling explanations for why big business needs the press and why the press needs big business.*BR**BR*The growing passivity and changing bias of Western journalists is widely acknowledged. Across the media, in newspapers, TV, media and the internet, journalism is increasingly hollowed out by writers who are no longer gathering news but rather churning out unsourced information, PR texts and online snippets. Behind this dubious practice is an increasingly invested corporate sector whose stake in the mainstream media as a mouthpiece has exponentially increased in the last few decades.*BR**BR*The book cuts through the misreporting that has occurred since the financial crisis and makes clear the inadequacies of articles in prestigious papers and magazines, such as the Economist and Financial Times. It reflects on what the growth and spread of complacent corporate journalism will mean for the future of a free media.
Complacency and Collusion: A Critical Introduction to Business and Financial Journalism
by Keith J. ButterickComplacency and Collusion focuses on the practice of financial and business journalism, giving compelling explanations for why big business needs the press and why the press needs big business.*BR**BR*The growing passivity and changing bias of Western journalists is widely acknowledged. Across the media, in newspapers, TV, media and the internet, journalism is increasingly hollowed out by writers who are no longer gathering news but rather churning out unsourced information, PR texts and online snippets. Behind this dubious practice is an increasingly invested corporate sector whose stake in the mainstream media as a mouthpiece has exponentially increased in the last few decades.*BR**BR*The book cuts through the misreporting that has occurred since the financial crisis and makes clear the inadequacies of articles in prestigious papers and magazines, such as the Economist and Financial Times. It reflects on what the growth and spread of complacent corporate journalism will mean for the future of a free media.
Complaint Management Excellence: Creating Customer Loyalty through Service Recovery (Kogan Page Ser.)
by Sarah CookAcross the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and people within an organization all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a complaint, how to avoid conflict and how managers can lead culture change to ensure the best experience for all customers and clients.
Complaint Management Excellence: Creating Customer Loyalty through Service Recovery
by Sarah CookAcross the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and people within an organization all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a complaint, how to avoid conflict and how managers can lead culture change to ensure the best experience for all customers and clients.
The Complete Company Policies: Documents and Guidance
by Ian LongThis book is about a much neglected but essential element of the success of any business: company policy. This is a comprehensive guide to determining what policies your company needs, and how to draft and approve the relevant documents and implement them throughout the organization. From anti-bribery laws to data privacy and health and safety, your business is faced with a range of legal and regulatory obligations that must be identified and documented properly. These obligations must be addressed for internal and external stakeholders. The task of identifying and documenting effective policies is an essential step in establishing good corporate governance and ultimately a culture of compliance. These policies in turn provide a solid foundation for the reputation and commercial success of the organization, and form an essential "bridge" between the company’s strategy and the various procedures needed to carry it out. With many useful templates and practical examples, this book will help you to ensure the accuracy and completeness of your policy documents. It covers all areas of your business, including financial reporting, anti-money laundering, anti-fraud, conflicts of interest, data privacy and security, remote working, social media, whistleblowing, and more.This book will be useful to company directors, company secretaries and senior managers, and their advisers, including consultants, auditors, and solicitors. It will be particularly relevant to any business that needs to create or review their policies in light of current regulations and standards.
The Complete Company Policies: Documents and Guidance
by Ian LongThis book is about a much neglected but essential element of the success of any business: company policy. This is a comprehensive guide to determining what policies your company needs, and how to draft and approve the relevant documents and implement them throughout the organization. From anti-bribery laws to data privacy and health and safety, your business is faced with a range of legal and regulatory obligations that must be identified and documented properly. These obligations must be addressed for internal and external stakeholders. The task of identifying and documenting effective policies is an essential step in establishing good corporate governance and ultimately a culture of compliance. These policies in turn provide a solid foundation for the reputation and commercial success of the organization, and form an essential "bridge" between the company’s strategy and the various procedures needed to carry it out. With many useful templates and practical examples, this book will help you to ensure the accuracy and completeness of your policy documents. It covers all areas of your business, including financial reporting, anti-money laundering, anti-fraud, conflicts of interest, data privacy and security, remote working, social media, whistleblowing, and more.This book will be useful to company directors, company secretaries and senior managers, and their advisers, including consultants, auditors, and solicitors. It will be particularly relevant to any business that needs to create or review their policies in light of current regulations and standards.
The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business
by Janice ReynoldsThe Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
The Complete Editor
by James Glen Stovall Edward MullinsFilled with abundant exercises, The Complete Editor provides readers with many resources actively learn about copyediting, headline writing, decision-making, relationships with writers, graphic presentations, photo editing and layout and design. It also contains a separate chapter on legal principles that an editor needs to understand. This efficient and well-written text gives readers basic information about the essential topics at hand.
The Complete Editor
by James Glen Stovall Edward MullinsFilled with abundant exercises, The Complete Editor provides readers with many resources actively learn about copyediting, headline writing, decision-making, relationships with writers, graphic presentations, photo editing and layout and design. It also contains a separate chapter on legal principles that an editor needs to understand. This efficient and well-written text gives readers basic information about the essential topics at hand.
The Complete Guide to Customer Support: How to Turn Technical Assistance Into a Profitable Relationship
by Joe FleischerToday's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy. The Complete Guide t
A Complete Guide to Television, Field, and Digital Producing
by Sally Ann Cruikshank Christine C. Eschenfelder Keonte ColemanThis book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.
A Complete Guide to Television, Field, and Digital Producing
by Sally Ann Cruikshank Christine C. Eschenfelder Keonte ColemanThis book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.
Complete Write a Novel Course: Your complete guide to mastering the art of novel writing
by Will BuckinghamLEARN HOW TO WRITE A NOVEL WITH THIS COMPLETE, PRACTICAL COURSE.Designed to take you from the moment you first put pen to paper right through to the process of contacting publishers (or uploading an ebook file) and promoting your book, this is the most important book on writing that you'll ever read. It introduces you to the craft of fiction writing, the art of words and the way in which to use them. It gives you inspiration, ideas and practical advice.It gives you the background and the skills you'll need to succeed.Unlike other books on the market, however, it also helps you begin to critique your own work, meaning that at every step of the writing process you'll be producing the best art you can. There are plenty of other essential writing tools in this book, as well, including techniques for overcoming writer's block; with nearly a quarter of the book focussing on how to get published, how to publish yourself, which courses you do - and don't - need, the nuts and bolts of competitions and festivals and the importance of social media, this really is the most comprehensive companion to the subject available.ABOUT THE SERIESThe Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Complex Orthogonal Space-Time Processing in Wireless Communications
by Le Chung Tran Tadeusz A. Wysocki Alfred Mertins Jennifer SeberryComplex Orthogonal Space-Time Processing in Wireless Communications incorporates orthogonal space-time processing using STBCs in MIMO wireless communication systems. Complex Orthogonal STBCs (CO STBCs) are given emphasis because they can be used for PSK/QAM modulation schemes and are more practical than real STBCs. The overall coverage provides general knowledge about space-time processing and its applications for broad audiences. It also includes the most up-to-date review of the literature on space-time processing in general, and space-time block processing in particular. The authors also examine open issues and problems for future research in this area.
Complex Systems: Relationships between Control, Communications and Computing (Studies in Systems, Decision and Control #55)
by Georgi M. DimirovskiThis book gives a wide-ranging description of the many facets of complex dynamic networks and systems within an infrastructure provided by integrated control and supervision: envisioning, design, experimental exploration, and implementation. The theoretical contributions and the case studies presented can reach control goals beyond those of stabilization and output regulation or even of adaptive control. Reporting on work of the Control of Complex Systems (COSY) research program, Complex Systems follows from and expands upon an earlier collection: Control of Complex Systems by introducing novel theoretical techniques for hard-to-control networks and systems. The major common feature of all the superficially diverse contributions encompassed by this book is that of spotting and exploiting possible areas of mutual reinforcement between control, computing and communications. These help readers to achieve not only robust stable plant system operation but also properties such as collective adaptivity, integrity and survivability at the same time retaining desired performance quality.Applications in the individual chapters are drawn from:• the general implementation of model-based diagnosis and systems engineering in medical technology, in communication, and in power and airport networks;• the creation of biologically inspired control brains and safety-critical human–machine systems,• process-industrial uses;• biped robots; • large space structures and unmanned aerial vehicles; and• precision servomechanisms and other advanced technologies.Complex Systems provides researchers from engineering, applied mathematics and computer science backgrounds with innovative theoretical and practical insights into the state-of-the-art of complex networks and systems research. It employs physical implementations and extensive computer simulations. Graduate students specializing in complex-systems
Complexity-Aware High Efficiency Video Coding
by Guilherme Corrêa Pedro Assunção Luciano Agostini Luis A. CruzThis book discusses computational complexity of High Efficiency Video Coding (HEVC) encoders with coverage extending from the analysis of HEVC compression efficiency and computational complexity to the reduction and scaling of its encoding complexity. After an introduction to the topic and a review of the state-of-the-art research in the field, the authors provide a detailed analysis of the HEVC encoding tools compression efficiency and computational complexity. Readers will benefit from a set of algorithms for scaling the computational complexity of HEVC encoders, all of which take advantage from the flexibility of the frame partitioning structures allowed by the standard. The authors also provide a set of early termination methods based on data mining and machine learning techniques, which are able to reduce the computational complexity required to find the best frame partitioning structures. The applicability of the proposed methods is finally exemplified with an encoding time control system that employs the best complexity reduction and scaling methods presented throughout the book. The methods presented in this book are especially useful in power-constrained, portable multimedia devices to reduce energy consumption and to extend battery life. They can also be applied to portable and non-portable multimedia devices operating in real time with limited computational resources.
Compliance als Treiber von Reputation: Eine empirische Analyse der Wirkung von Compliance-Kommunikation auf die Unternehmensreputation in Medien
by Ellen Dietzsch-LohbeckCompliance hat nach großen Wirtschaftsskandalen, wie Korruption bei Siemens und dem Abgasskandal in der deutschen Automobilindustrie, Einzug in fast jedes Unternehmen gehalten. Der Wert von Compliance wird häufig nicht nur darin gesehen, vor Rechtsverstößen und Fehlverhalten zu schützen, sondern auch den guten Ruf zu fördern. Das Buch beleuchtet die Frage, ob es sich für Unternehmen im Hinblick auf ihre Reputation in den Medien lohnt, Compliance als Thema in der Unternehmenskommunikation zu verankern. Anhand einer Fallstudie mit drei Automobilherstellern untersucht Ellen Dietzsch-Lohbeck die externe Kommunikation der Unternehmen zu Compliance. Ferner geht sie der Frage nach, ob die Compliance-Kommunikation der Unternehmen einen Einfluss auf die Wirtschaftsberichterstattung und auf die Medienreputation in drei überregionalen Tageszeitungen in Deutschland ausübt. Damit hat Ellen Dietzsch-Lohbeck erstmals das Thema Compliance in der externen Unternehmenskommunikation umfassend untersucht. Sie hat auch analysiert, wie Zeitungen das Thema Compliance bei Unternehmen darstellen und welche Medienreputation sie dabei vermitteln.
The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
by E. Kasabov A. WarlowThe internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
Compliance in der Unternehmenskommunikation: Strategie, Umsetzung und Auswirkungen (essentials)
by Annika Schach Cathrin ChristophDas Essential bietet eine umfassende Einführung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Maßnahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein – inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas größtem Automobilmagazin.
Complicity in Discourse and Practice (Routledge Focus on Applied Linguistics)
by Jef VerschuerenIt is commonplace to say that we are living in troubled times. Liberal democracy is in crisis. Academic freedom is seriously constrained. The media offers less insight and analysis than could be expected given the proliferation of communication tools. Based on decades of research into the social and ideological functioning of discourse and with a focus on politics, universities, and the media, Jef Verschueren offers an analysis of current practices, asks whether we are all complicit, and makes suggestions for what we can do. Central to this book is the notion of derailed reflexivity, referring to the observation that politics, institutions, and news reporting tend to be excessively aimed at public opinion, impression management, and clicks, to the detriment of policies addressing social justice issues, high-quality service, and media content. Highlighting that education is the cornerstone for democratic choices and ensures that we can critically assess media content, this book shows that shared responsibility can be a source of hope and that everyone has the power to intervene. Complicity in Discourse and Practice is a call to action for readers and a plea for actively minding the ecology of the public sphere.
Complicity in Discourse and Practice (Routledge Focus on Applied Linguistics)
by Jef VerschuerenIt is commonplace to say that we are living in troubled times. Liberal democracy is in crisis. Academic freedom is seriously constrained. The media offers less insight and analysis than could be expected given the proliferation of communication tools. Based on decades of research into the social and ideological functioning of discourse and with a focus on politics, universities, and the media, Jef Verschueren offers an analysis of current practices, asks whether we are all complicit, and makes suggestions for what we can do. Central to this book is the notion of derailed reflexivity, referring to the observation that politics, institutions, and news reporting tend to be excessively aimed at public opinion, impression management, and clicks, to the detriment of policies addressing social justice issues, high-quality service, and media content. Highlighting that education is the cornerstone for democratic choices and ensures that we can critically assess media content, this book shows that shared responsibility can be a source of hope and that everyone has the power to intervene. Complicity in Discourse and Practice is a call to action for readers and a plea for actively minding the ecology of the public sphere.
Component Models and Systems for Grid Applications: Proceedings of the Workshop on Component Models and Systems for Grid Applications held June 26, 2004 in Saint Malo, France.
by Vladimir Getov Thilo KielmannComponent Models and Systems for Grid Applications is the essential reference for the most current research on Grid technologies. This first volume of the CoreGRID series addresses such vital issues as the architecture of the Grid, the way software will influence the development of the Grid, and the practical applications of Grid technologies for individuals and businesses alike. Part I of the book, "Application-Oriented Designs", focuses on development methodology and how it may contribute to a more component-based use of the Grid. "Middleware Architecture", the second part, examines portable Grid engines, hierarchical infrastructures, interoperability, as well as workflow modeling environments. The final part of the book, "Communication Frameworks", looks at dynamic self-adaptation, collective operations, and higher-order components. With Component Models and Systems for Grid Applications, editors Vladimir Getov and Thilo Kielmann offer the computing professional and the computing researcher the most informative, up-to-date, and forward-looking thoughts on the fast-growing field of Grid studies.
Components and Services for IoT Platforms: Paving the Way for IoT Standards
by Georgios Keramidas Nikolaos Voros Michael HübnerThis book serves as a single-source reference to the state-of-the-art in Internet of Things (IoT) platforms, services, tools, programming languages, and applications. In particular, the authors focus on IoT-related requirements such as low-power, time-to-market, connectivity, reliability, interoperability, security, and privacy. Authors discuss the question of whether we need new IoT standardization bodies or initiatives, toward a fully connected, cyber-physical world. Coverage includes the research outcomes of several, current European projects related to IoT platforms, services, APIs, tools, and applications.