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Arts Marketing (PDF)
by Finola Kerrigan Peter Fraser Mustafa ÖzbilginArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Advertising Cultures: Gender, Commerce, Creativity (PDF)
by Sean NixonNixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics The economic and cultural role of the creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.
Digital Generations: Children, Young People, and the New Media (1st edition) (PDF)
by Buckingham David Willett RebekahComputer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines - including media and cultural studies, anthropology, sociology, psychology and education - and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators. Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines - including media and cultural studies, anthropology, sociology, psychology and education - and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.
Contemporary Documentary (PDF)
by Marcus Daniel Kara SelminContemporary Documentary offers a rich survey of the rapidly expanding landscape of documentary film, television, video, and new media. The collection of original essays addresses the emerging forms, popular genres, and innovative approaches of the digital era. The anthology highlights geographically and thematically diverse examples of documentaries that have expanded the scope and impact of non-fiction cinema and captured the attention of global audiences over the past three decades. It also explores the experience of documentary today, with its changing dynamics of production, collaboration, distribution, and exhibition, and its renewed political and cultural relevance. The twelve chapters - featuring engaging case studies and written from a wide range of perspectives including film theory, social theory, ethics, new media, and experience design - invite students to think critically about documentary as a vibrant field, unrestricted in its imagination and quick in its response to new forms of filmmaking. Offering a methodical exploration of the expansive reach of documentary as a creative force in the media and society of the twenty-first century, Contemporary Documentary is an ideal collection for students of film, media, and communication who are studying documentary film. Contemporary Documentary offers a rich survey of the rapidly expanding landscape of documentary film, television, video, and new media. The collection of original essays addresses the emerging forms, popular genres, and innovative approaches of the digital era. The anthology highlights geographically and thematically diverse examples of documentaries that have expanded the scope and impact of non-fiction cinema and captured the attention of global audiences over the past three decades. It also explores the experience of documentary today, with its changing dynamics of production, collaboration, distribution, and exhibition, and its renewed political and cultural relevance. The twelve chapters - featuring engaging case studies and written from a wide range of perspectives including film theory, social theory, ethics, new media, and experience design - invite students to think critically about documentary as a vibrant field, unrestricted in its imagination and quick in its response to new forms of filmmaking. Offering a methodical exploration of the expansive reach of documentary as a creative force in the media and society of the twenty-first century, Contemporary Documentary is an ideal collection for students of film, media, and communication who are studying documentary film.
AQA GCSE Media Studies: Student's Book (PDF)
by Richard Morris David VarleyThe right skills for a career in Media AQA GCSE Media Studies is the only resource to have been developed with and exclusively endorsed by AQA. With a real focus on tracking individual progress, you can improve your students' chance of exam success through a unique blend of print and electronic resources.
AQA Spanish GCSE: Student Book (PDF)
by Halksworth John Kolkowska Ana Mitchell Libby Wilson FionaYour cost-effective online language lab, accessible anywhere, anytime AQA GCSE Spanish is the only resource to have been developed with and exclusively endorsed by AQA. With a real focus on tracking individual progress, you can improve your students' chance of exam success through a unique blend of print and electronic resources.
Tricolore Total 2: Student Book (PDF)
by Honnor, Sylvia|Mascie-Taylor, Heather|Spencer, MichaelThe second stage in the new edition of this tried and trusted course has been updated to meet the requirements of the Key Stage 3 curriculum, providing a range of blended resources to help support and develop independent learning and creativity.
Tricolore Total 4: Student Book (PDF)
by Mascie-Taylor, Heather|Honnor, Sylvia|Spencer, MichaelThe fourth stage in the new edition of this tried and trusted course has been updated to meet the requirements of the new GCSE specifications, providing a range of blended resources to help support and develop independent learning and creativity.
AQA German AS Grammar Workbook (PDF)
by David RiddellNew to accompany our AQA AS German course, these workbooks provide detailed, step-by-step grammar support for independent work. Varied activities track Student Book grammar coverage, while transition and exam-style practice sections provide further reinforcement. Separate book is available for A2.
Cross-Cultural Management in Work Organisations
by Ray FrenchCross-Cultural Management is the essential introduction to cross-cultural social relations in the work setting. Alternate ISBNS 9781843981497 9781843982432
How Hollywood Works (PDF)
by Janet WaskoThis is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It describes the process of film production, distribution, exhibition and retail - a process that involves different markets where materials, labor and products are bought and sold. In other words, this is a book about how Hollywood works - as an industry. How Hollywood Works: - offers an up-to-date survey of the policies and structure of the US film industry.
Journalism: Principles and Practice (PDF)
by Tony HarcupA holistic assessment of what journalism is all about, with plenty of enterprising interpretations of our trade - a word I prefer to 'profession'. I never met a more 'unprofessional' breed than that of my fellow hacks. This book will, I hope, lead our successors both to question and rebel more than we have. - Jon Snow, Channel 4 News Stands out in a crowded field. The Guardian The bible of professional education in journalism... Every student of journalism should buy a copy. - THE (Times Higher Education) This is the indispensable guide to the theory and practice of journalism, now updated with 25% entirely new material. With its innovative text design, it creatively combines the experience and advice of practising journalists with the theories and insights from the academic study of journalism.
Journalism Studies: Key Texts, Alternative Journalism (PDF)
by Chris Atton James HamiltonAlternative Journalism is the first book to investigate and analyse the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, this book addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.
Key Concepts In Radio Studies (PDF)
by Hugh Chignell'This innovative and clearly written handbook does exactly what it claims on the cover, providing students with accessible and authoritative knowledge of the essential topics in Radio Studies. Chignell writes about radio with an engaging mixture of scholarly detachment and private passion' - The Radio Journal.
Journalism: Principles and Practice
by Tony HarcupA holistic assessment of what journalism is all about, with plenty of enterprising interpretations of our trade - a word I prefer to 'profession'. I never met a more 'unprofessional' breed than that of my fellow hacks. This book will, I hope, lead our successors both to question and rebel more than we have. - Jon Snow, Channel 4 News Stands out in a crowded field. The Guardian The bible of professional education in journalism... Every student of journalism should buy a copy. - THE (Times Higher Education) This is the indispensable guide to the theory and practice of journalism, now updated with 25% entirely new material. With its innovative text design, it creatively combines the experience and advice of practising journalists with the theories and insights from the academic study of journalism.
Media Organisation and Production (PDF)
by Simon CottleDrawing on the work of international contributors Media Organization and Production examines a wide range of global-local media organizations and the production of different mediums and genres.
Media, Culture and Society: an Introduction (PDF)
by Paul Hodkinson'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society' - Sonia Livingstone, Professor of Media amp; communication, LSE.
Analysing Qualitative Data in Psychology (PDF)
by Evanthia LyonsAnalysing Qualitative Data in Psychology equips students and researchers in psychology and the social sciences to carry out qualitative data analysis, focusing on four major methods (grounded theory, interpretative phenomenological analysis, discourse analysis and narrative analysis). Assuming no prior knowledge of qualitative research, chapters on the nature, assumptions and practicalities of each method are written by acknowledged experts. To help students and researchers make informed methodological choices about their own research the book addresses data collection and the writing up of research using each method, while providing a sustained comparison of the four methods, backed up with authoritative analyses using the different methods.
Multimodality: Exploring Contemporary Methods of Communication (PDF)
by Gunther R. KressThe 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects.nbsp;Multimodality looks beyond language and examines these multiple modes of communication and meaning making.
War And The Media: Reporting Conflict 24/7 (PDF)
by Daya K Thussu`No book is more timely than this collection, which analyses brilliantly the Western media's relentless absorption into the designs of dominant, rapacious power' - John Pilger.
Working with Spoken Discourse (1st edition)
by Deborah Cameron"An exemplary textbook. Making even the most complex ideas fully accessible, it is grounded in an extensive literature, filled with engaging examples, and offers ample suggestions for independent research. It's been a key text in my classes for over a decade and, as fresh and relevant as ever, will continue to buttress my graduate seminars and undergraduate courses alike. " - Professor Crispin Thurlow, University of Washington Comprehensive, practical, lively and accessible, Working with Spoken Discourse is the much-loved benchmark for learning to do discourse analysis. It combines theory and practice to give students the grounding they need in practical techniques of analyzing talk and how to apply them to real data. Begins with the 'why' and 'how' of doing discourse analysis Packs examples into every chapter to help explain complex concepts Uses exercises and activities to reinforce what you've learned Leads you through the practicalities of designing your own project Exceptionally clear, and perfect for undergraduates starting a project, this is the essential guide to spoken discourse.
Understanding the Media (PDF)
by Eoin DevereuxHow much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves?
The Language Of Everyday Life: an Introduction (PDF)
by Judy DelinThis is a tour de force. It combines luminous discussion of the core conceptual issues of cultural studies, with a hard-headed, practical sense of how research in the field gets done. The result is a seriously smart, comprehensive survey of the whole terrain of cultural studies itself.
The Media And Globalization (PDF)
by Terhi Rantanen`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State University.
Radio Journalism (PDF)
by Guy StarkeyRadio Journalism introduduces key themes in journalism studies to explore what makes radio reporting distinctive and lay out the claims for radio's critical importance in the news landscape.