- Table View
- List View
Business Communication for Success
by Russell Darnall John M. PrestonScott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.
Principles of Economics
by Libby Rittenberg Timothy TregarthenToday we are excited to introduce Libby Rittenberg and Timothy Tregarthen’s Principles of Economics. The authors teach economics as the study of “choice “ by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a “Heads Up” to ward off confusion, (2) a “You Try It” section makes sure students are staying on top of the concept and (3) a “Case and Point” section that uses a real-world application to harness the concept in reality. For one example of how this plays out in the text see "Chapter 3, Section 2 on Supply."
Personal Finance
by Rachel Siegel Carol YachtPersonal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. If you would like to hear Rachel talk about her book, and the Personal Finance course listen to her podcast. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Finally, the modular nature of the chapters lends itself to the Flat World Knowledge publishing model allowing instructors to adapt the textbook to the exact needs of their specific class and student body.
Principles of Marketing
by Jeff Tanner Mary Anne RaymondThis book is intended for a two-semester course in economics taught out the social sciences or business school.
Money and Banking
by Robert E. Wright Vincenzo QuadriniThe financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright and Quadrini's Money and Banking captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses. Minimal mathematics, accessible language, and a student-oriented tone ease readers into complex subjects like money, interest rates, banking, asymmetric information, financial crises and regulation, monetary policy, monetary theory, and other standard topics. Numerous short cases, called "Stop and Think" boxes, promote internalization over memorization. Exercise drills ensure basic skills competency where appropriate. Short, snappy sections that begin with a framing question enhance readability and encourage assignment completion. Recent financial turmoil has increased student interest in the financial system but simultaneously threatens to create false impressions and negative attitudes. This up-to-date text by a dynamic, young authorial team encourages students to critique the financial system without rejecting its many positive attributes.
Risk Management for Enterprises and Individuals
by Etti Baranoff Patrick Lee Brockett Yehuda KahaneThis book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.
Organizational Behavior
by Talya BauerTwo leading researchers in Management, Talya Bauer and Berrin Erdogan, bring you a new Organizational Behavior textbook that bridges the gap between theory and practice with a distinct experiential approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior by Bauer and Erdogan takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the OB Toolbox. This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.
Exploring Business
by Karen CollinsThe author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features (beyond an extraordinarily clear book) make this an outstanding text: 1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case (updated each semester). Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business. 2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optional integrated business plan project modeled after one refined by the author and her teaching team over the past ten years. 3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area. 4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts. Each semester, she oversees the course and guides approximately ten instructors as they teach a task that's been made possible through the development and continuous improvement of extensive, clear, and highly coordinated teaching materials.
Information Systems: A Manager’s Guide to Harnessing Technology
by John GallaugherThe text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like: Why was NetFlix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? What's an IPO and can a technology alternative push out investment bankers and insiders to the benefit of entrepreneurs and small investors? Why is Google more profitable than Disney? Is Facebook really worth $15 billion?
The Conservative Nanny State: How the Wealthy Use the Government to Stay Rich and Get Richer
by Dean BakerEconomist Dean Baker debunks the myth that conservatives favor the market over government intervention. In fact, conservatives rely on a range of "nanny state" policies that ensure the rich get richer while leaving most Americans worse off. It's time for the rules to change. Sound economic policy should harness the market in ways that produce desirable social outcomes -- decent wages, good jobs and affordable health care. Dean Baker is co-director of the Center for Economic and Policy Research.
Business Ethics
by William FreyBusiness Ethics is a derived copy from the Corporate Governance course previously published in Connexions. While many courses using this title place emphasis on applying classical philosophical and ethical theory, this course's approach is decidedly interdisciplinary and practical. It is not designed as a socio-humanistic elective, a service philosophy course, or even an applied philosophical ethics course but as a laboratory, skills-based course where students develop, practice, and refine decision-making and problem-solving strategies that they will carry with them into the world of business practice. Emphasis has been placed on responding to the four ethical themes identified by the AACSB ethics task force: Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Modules include (1) theory building activities (responsibility, rights, virtue), (2) problem specification frameworks emphasizing socio-technical system building and analogies with design, (3) specific modules responding to AACSB ethics themes (moral ecologies, corporate social responsibility, corporate governance, and a history of the modern corporation) and (4) modules that provide the course with a capstone, integrative experience (Business Ethics Bowl, Social Impact Statement Reports, and Corporate Ethics Compliance Officer Reports). While a quick glance shows that this collection holds more modules than can possibly be covered in a single semester, this approach gives the user flexibility as to the method used for integrating ethics into the business administration curriculum. Modules can be recombined into different standalone courses such as business ethics, business/government/society, or environment of organizations. Since each module can be covered independently, they can be integrated into the business administration curriculum as specific interventions in mainstream business courses in areas like accounting, finance, management, information systems, human resources or office administration. (In fact many have been written for and tested in these circumstances.) Business Ethics has been developed through the NSF-funded project, "Collaborative Development of Ethics Across the Curriculum Resources and Sharing of Best Practices," NSF SES 0551779.
Business Fundamentals
by Global Text ProjectBusiness Fundamentals was developed by the Global Text Project, which is working to create open-content electronic textbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible via paper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the many who cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us at drexel@uga.edu and dcwill@cnx.org.
Sustainability, Innovation, and Entrepreneurship
by Andrea LarsonThis book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, this text will help you and your students explore that necessity, its implications and its progression.
Information Systems: A Manager's Guide to Harnessing Technology version 1.2
by John GallaugherInformation Systems: A Manager's Guide to Harnessing Technology V1.2 is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. Version 1.2 of John's book retains the same structure and theory of version 1.1, but refreshes key statistics, examples, and brings case material up to date (vital when covering firms that move as fast as Facebook, Google, and Netflix). Adopting version 1.2 guarantees your students will have the most current text on the market, drawing real and applicable lessons from material that will keep your class offerings current and accessible.
Money and Banking v 1.1
by Robert E. Wright Vincenzo QuadriniVersion 1.1 includes comprehensive figure updates to reflect most current dates and data, and some significant updates to chapter information like: regulatory reform update (Dodd-Frank Wall Street Reform and Protection Act), and newly added suggested readings (based on current research by authors). The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright and Quadrini's Money and Banking V1.1 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.
Principles of Macroeconomics v 1.1
by Libby Rittenberg Timothy TregarthenVersion 1.1 boasts improved coverage throughout the text including significant updates to: Chapters 5 (GDP, Price Level Changes, Business Cycles, and Unemployment) Chapter 6 (Measuring Total Output and Income) Chapter 12 (Government and Fiscal Policy) Chapter 17 (Macroeconomics for the 21st Century)