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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Terence E. McDonnellWe see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Terence E. McDonnellWe see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Terence E. McDonnellWe see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Terence E. McDonnellWe see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Terence E. McDonnellWe see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Best Men
by Sidney Karger‘Made me laugh out loud and feel alive’ AMY SCHUMER ‘Sharp-witted dialogue, charming, smart characters, and tons of heart, Best Men is such a funny, clever, fresh take on a modern romance’ MOLLY SHANNON
The Best of Assigned Male
by Sophie LabelleIncludes New and Never Before Seen Stories!Follow young trans girl, Stephie, and her group of queer friends as they navigate school, family and relationships, and experiences of being trans.Humorous and acerbic, this ground-breaking graphic narrative brilliantly explores the journey of discovering and embracing your evolving gender identity, and promotes a sense of community and empowerment through artfully illustrated stories. Based on the hugely successful and influential webcomic Assigned Male, and in print for the first time, this expanded collection contains exclusive content as well as familiar, well-loved characters.
The Best of Sommer Marsden
by Sommer MarsdenFrom edgy and intense, to light and comedic, this collection of over twenty hand-picked dirty tales runs the gamut of erotic fiction.Stories include a supernatural spurred ménage, a captivating Dom who takes control at a crowded house party, an irresistible alpha who makes recycling kind to the body and the planet. A husband encouraging his wife to take advantage of a girl crush and a woman who can’t help but lose herself between two of her two best friends in a night of passion. A curvaceous woman gets stuck in her boot—that’s right, just one—before an important interview with a handsome applicant and a public spanking makes a young woman reconsider the disposable nature of her rebound guy. Find out why Sommer Marsden’s been called “…one of the top storytellers in the erotica genre” (Violet Blue), “Unapologetic” (Alison Tyler) and “…the whirling dervish of erotica” (Craig J. Sorensen). It’s all right here in this collection. All you have to do is step inside.
Bestiary: A Novel
by K-Ming Chang'This is a powerful novel that will sit inside you for days after reading.' Sunday Times Three generations of Taiwanese American women are haunted by the myths of their homeland in this spellbinding, visceral debut about one family's queer desires, violent impulses, and buried secrets. NEW YORK TIMES BOOK REVIEW EDITORS' CHOICE. LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZE. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY O: The Oprah Magazine, NPR, The New York Public Library and Kirkus Reviews. One evening, Mother tells Daughter a story about a tiger spirit who lived in a woman's body. Her name was Hu Gu Po and she paid the price for her body in hunger. It's one of many stories Daughter absorbs from the women in her family, about gourd daughters, buried gold and rabbit moons. Soon afterwards, Daughter wakes with a tiger tail. And more mysterious events follow: holes in the backyard spit up letters penned by her estranged grandmother; a visiting aunt arrives with red hands and snakes in her belly; her brother tests the possibility of flight.All the while, Daughter is falling for Ben, a neighbourhood girl who is more bird than tiger and has mysterious stories of her own. As the two young lovers translate the grandmother's letters and the myths that surround them, Daughter must reckon with how deep these stories are buried within her, and what power is rising, violently, through her. She will have to bring her family's secrets to light in order to change their destiny.With a poetic voice of crackling electricity, K-Ming Chang is an explosive young writer who combines the wit and fabulism of Helen Oyeyemi with the magical realist aesthetic of Maxine Hong Kingston. Tracing one family's history from Taiwan to America, Bestiary is a lyrical and electrifying novel of migration, queer lineages and girlhood. 'To read K-Ming Chang is to see the world in fresh, surreal technicolor... Both wild and lyrical, visionary and touching. Read her!' Sharlene Teo, author of Ponti 'Epic and intimate at once, Bestiary brings myth to visceral life. K-Ming Chang's talent exposes what is hidden inside us. She makes magic on the page' - Julia Philips, author of Disappearing Earth
Betrayal
by Lilja SigurdardóttirBurned out and traumatised by her horrifying experiences around the world, aid worker Úrsula has returned to Iceland. Unable to settle, she accepts a high-profile government role in which she hopes to make a difference again.But on her first day in the post, Úrsula promises to help a mother seeking justice for her daughter, who had been raped by a policeman, and life in high office soon becomes much more harrowing than Úrsula could ever have imagined. A homeless man is stalking her – but is he hounding her, or warning her of some danger? And why has the death of her father in police custody so many years earlier reared its head again?As Úrsula is drawn into dirty politics, facing increasingly deadly threats, the lives of her stalker, her bodyguard and even a witch-like cleaning lady intertwine. Small betrayals become large ones, and the stakes are raised ever higher…Exploring the harsh worlds of politics, police corruption and misogyny, Betrayal is a relevant, powerful, fast-paced thriller that feels just a little bit too real…
Better Than Easy (50 Reasons Series)
by Nick AlexanderIt's perhaps revealing that believe and naïve should rhyme so well...Mark is about to embark on the project of a lifetime, the purchase of a hilltop gite in a remote French village with partner Tom. But with shady dealings making the purchase unexpectedly complex, Mark finds himself with time on his hands - time to consider not only if this is the right project but whether Tom is the right man...A chance meeting with a seductive Latino promises nirvana yet threatens to destroy every other relationship Mark holds dear, and as he navigates a seemingly endless ocean of untruths, Mark is forced to question whether any worthwhile destination remains.Funny, perceptive and heartfelt, Better Than Easy is both a tense tale of betrayal, and an incisive dissection of the mix of courage and naivety required if we are to choose love and happiness - if we are to continue to believe against all odds that we will live happily ever after.
Bettyville: A Memoir
by George Hodgman'OUR FAVOURITE READS OF 2016' THE TIMES | A NEW YORK TIMES BESTSELLER'A BOOK THAT HAS YOU EMAILING FRIENDS "YOU HAVE TO READ THIS"' The Sunday Times - 'A WARM AND POIGNANT MEMOIR' Daily Express - 'WITHOUT A DOUBT MY FAVOURITE BOOK OF THE YEAR' Nathan Lane, Wall Street JournalSigned by Paramount for TV starring Oscar-winner Shirley MacLaine & Tony-winner Matthew BroderickA witty, tender memoir of a son's journey home to care for his irascible mother with dementia - a tale of secrets, silences, and enduring love.When George Hodgman leaves Manhattan for his hometown of Paris, Missouri, he finds himself-an unlikely caretaker and near-lethal cook-in a head-on collision with his ageing mother, Betty, a woman of wit and will. Will George lure her into assisted living? When hell freezes over. He can't bring himself to force her from the home both treasure-the place where his father's voice lingers, the scene of shared jokes, skirmishes, and, behind the dusty antiques, a rarely acknowledged conflict: Betty, who speaks her mind but cannot quite reveal her heart, has never really accepted the fact that her son is gay.As these two unforgettable characters try to bring their different worlds together, Hodgman reveals the challenges of Betty's life and his own struggle for self-respect, moving readers from their small town-crumbling but still colourful-to the star-studded corridors of Vanity Fair. Evocative of The End of Your Life Book Club and The Tender Bar, Hodgman's New York Times bestselling debut is both an indelible portrait of a family and an exquisitely told tale of a prodigal son's return.
Between Men: Best New Gay Fiction (Between Men, Between Women Ser.)
by Richard CanningLambda Literary Award-winning editor Richard Canning brings together all new work by Edmund White, Dale Peck, James McCourt, Andrew Holleran, and others.
Between the Stops: The View of My Life from the Top of the Number 12 Bus
by Sandi ToksvigThis long-awaited memoir from one of Britain's best-loved celebrities - a writer, broadcaster, activist, comic on stage, screen and radio for nearly forty years, presenter of QI and Great British Bake Off star - is an autobiography with a difference: as only Sandi Toksvig can tell it.'Between the Stops is a sort of a memoir, my sort. It's about a bus trip really, because it's my view from the Number 12 bus (mostly top deck, the seat at the front on the right), a double-decker that plies its way from Dulwich, in South East London, where I was living, to where I sometimes work - at the BBC, in the heart of the capital. It's not a sensible way to write a memoir at all, probably, but it's the way things pop into your head as you travel, so it's my way'.From London facts including where to find the blue plaque for Una Marson, 'The first black woman programme maker at the BBC', to discovering the best Spanish coffee under Southwark's railway arches; from a brief history of lady gangsters at Elephant and Castle to memories of climbing Mount Sinai and, at the request of a fellow traveller, reading aloud the Ten Commandments; from the story behind Pissarro's painting of Dulwich Station to performing in Footlights with Emma Thompson; from painful memoires of being sent to Coventry while at a British boarding school to thinking about how Wombells Travelling Circus of 1864 haunts Peckham Rye;from anecdotes about meeting Prince Charles, Monica Lewinsky and Grayson Perry to Bake-Off antics; from stories of a real and lasting friendship with John McCarthy to the importance of family and the daunting navigation of the Zambezi River in her father's canoe, this Sandi Toksvig-style memoir is, as one would expect and hope, packed full of surprises. A funny and moving trip through memories, musings and the many delights on the Number 12 route, Between the Stops is also an inspiration to us all to get off our phones, look up and to talk to each other because as Sandi says: 'some of the greatest trips lie on our own doorstep'.
Between Women: Friendship, Desire, and Marriage in Victorian England
by Sharon MarcusWomen in Victorian England wore jewelry made from each other's hair and wrote poems celebrating decades of friendship. They pored over magazines that described the dangerous pleasures of corporal punishment. A few had sexual relationships with each other, exchanged rings and vows, willed each other property, and lived together in long-term partnerships described as marriages. But, as Sharon Marcus shows, these women were not seen as gender outlaws. Their desires were fanned by consumer culture, and their friendships and unions were accepted and even encouraged by family, society, and church. Far from being sexless angels defined only by male desires, Victorian women openly enjoyed looking at and even dominating other women. Their friendships helped realize the ideal of companionate love between men and women celebrated by novels, and their unions influenced politicians and social thinkers to reform marriage law. Through a close examination of literature, memoirs, letters, domestic magazines, and political debates, Marcus reveals how relationships between women were a crucial component of femininity. Deeply researched, powerfully argued, and filled with original readings of familiar and surprising sources, Between Women overturns everything we thought we knew about Victorian women and the history of marriage and family life. It offers a new paradigm for theorizing gender and sexuality--not just in the Victorian period, but in our own.
Between Women: Friendship, Desire, and Marriage in Victorian England (PDF)
by Sharon MarcusWomen in Victorian England wore jewelry made from each other's hair and wrote poems celebrating decades of friendship. They pored over magazines that described the dangerous pleasures of corporal punishment. A few had sexual relationships with each other, exchanged rings and vows, willed each other property, and lived together in long-term partnerships described as marriages. But, as Sharon Marcus shows, these women were not seen as gender outlaws. Their desires were fanned by consumer culture, and their friendships and unions were accepted and even encouraged by family, society, and church. Far from being sexless angels defined only by male desires, Victorian women openly enjoyed looking at and even dominating other women. Their friendships helped realize the ideal of companionate love between men and women celebrated by novels, and their unions influenced politicians and social thinkers to reform marriage law. Through a close examination of literature, memoirs, letters, domestic magazines, and political debates, Marcus reveals how relationships between women were a crucial component of femininity. Deeply researched, powerfully argued, and filled with original readings of familiar and surprising sources, Between Women overturns everything we thought we knew about Victorian women and the history of marriage and family life. It offers a new paradigm for theorizing gender and sexuality--not just in the Victorian period, but in our own.
Between You & Me
by Marisa CalinPhyre knows there is something life-changing about her new drama teacher, Mia, from the moment they meet. As Phyre rehearses for the school play, she comes to realize that the unrequited feelings she has for Mia go deeper than she's ever experienced. Especially with a teacher. Or a woman. All the while, Phyre's best friend-addressed throughout the story in the second person, as "you"-stands by, ready to help Phyre make sense of her feelings. But just as Mia doesn't understand what Phyre feels, Phyre can't fathom the depth of her best friend's feelings...until it's almost too late for a happy ending. Characters come to life through the innovative screenplay format of this dazzling debut, and unanswered questions-is "you" male or female?-will have readers talking.
Beyond Carnival: Male Homosexuality in Twentieth-Century Brazil (Worlds of Desire: The Chicago Series on Sexuality, Gender, and Culture)
by James N. GreenFor many foreign observers, Brazil still conjures up a collage of exotic images, ranging from the camp antics of Carmen Miranda to the bronzed girl (or boy) from Ipanema moving sensually over the white sands of Rio's beaches. Among these tropical fantasies is that of the uninhibited and licentious Brazilian homosexual, who expresses uncontrolled sexuality during wild Carnival festivities and is welcomed by a society that accepts fluid sexual identity. However, in Beyond Carnival, the first sweeping cultural history of male homosexuality in Brazil, James Green shatters these exotic myths and replaces them with a complex picture of the social obstacles that confront Brazilian homosexuals. Ranging from the late nineteenth century to the rise of a politicized gay and lesbian rights movement in the 1970s, Green's study focuses on male homosexual subcultures in Rio de Janeiro and Sao Paulo. He uncovers the stories of men coping with arrests and street violence, dealing with family restrictions, and resisting both a hostile medical profession and moralizing influences of the Church. Green also describes how these men have created vibrant subcultures with alternative support networks for maintaining romantic and sexual relationships and for surviving in an intolerant social environment. He then goes on to trace how urban parks, plazas, cinemas, and beaches are appropriated for same-sex erotic encounters, bringing us into the world of street cruising, male hustlers, and cross-dressing prostitutes. Through his creative use of police and medical records, newspapers, literature, newsletters, and extensive interviews, Green has woven a fascinating history, the first of its kind for Latin America, that will set the standard for future works. "Green brushes aside outworn cultural assumptions about Brazil's queer life to display its full glory, as well as the troubles which homophobia has sent its way. . . . This latest gem in Chicago's 'World of Desire' series offers a shimmering view of queer Brazilian life throughout the 20th century."—Kirkus Reviews Winner of the 2000 Lambda Literary Awards' Emerging Scholar Award of the Monette/Horwitz Trust Winner of the 1999 Hubert Herring Award, Pacific Coast Council on Latin American Studies
Beyond Pronouns: The Essential Guide for Parents of Trans Children
by Tammy PlunkettIf your child or teen recently told you they are transgender, non-binary or genderfluid, you're bound to have questions. You may wonder how best to support your child's transition and doubt whether you are making the right decisions.When her son came out as transgender, Tammy Plunkett had the same worries. In Beyond Pronouns, she shares her candid experiences learning to navigate her child's transition and provides clear and practical guidance to help you do the same. She deals with many frequently asked questions, including:- Is this a phase?- Why not wait until they're an adult?- How do I tell others my child is gender-diverse?- Where do we start a child's transition?Offering gentle guidance through the first 100 days and beyond, Tammy uniquely addresses the need for parents to be supported so they can best care for their child. You will find ways to face common fears, have important conversations with your child, be a good ally and much more, with age-appropriate approaches that aim for a happy and connected family.
Beyond Pronouns: The Essential Guide for Parents of Trans Children
by Tammy PlunkettIf your child or teen recently told you they are transgender, non-binary or genderfluid, you're bound to have questions. You may wonder how best to support your child's transition and doubt whether you are making the right decisions.When her son came out as transgender, Tammy Plunkett had the same worries. In Beyond Pronouns, she shares her candid experiences learning to navigate her child's transition and provides clear and practical guidance to help you do the same. She deals with many frequently asked questions, including:- Is this a phase?- Why not wait until they're an adult?- How do I tell others my child is gender-diverse?- Where do we start a child's transition?Offering gentle guidance through the first 100 days and beyond, Tammy uniquely addresses the need for parents to be supported so they can best care for their child. You will find ways to face common fears, have important conversations with your child, be a good ally and much more, with age-appropriate approaches that aim for a happy and connected family.
Beyond the Closet: The Transformation of Gay and Lesbian Life
by Steven SeidmanGay life has become increasingly open in the last decade. In Beyond the Closet , Steven Seidman, a well-known author and leading scholar in sexuality, is the first to chronicle this lifestyle change and to look at the lives of contemporary gays and lesbians to see how their "out" status has changed. This compelling, well-written, and smart account is an important step forward for the gay and lesbian community.
Beyond the Closet: The Transformation of Gay and Lesbian Life
by Steven SeidmanGay life has become increasingly open in the last decade. In Beyond the Closet , Steven Seidman, a well-known author and leading scholar in sexuality, is the first to chronicle this lifestyle change and to look at the lives of contemporary gays and lesbians to see how their "out" status has changed. This compelling, well-written, and smart account is an important step forward for the gay and lesbian community.
Beyond the Mountain: Queer Life in "Africa’s Gay Capital" (Routledge/UNISA Press Series)
by B Camminga Zethu MatebeniBeyond The Mountain: Queer Life in "Africa’s Gay Capital" contributes to the body of knowledge on the lived experiences of lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) communities in Cape Town. The book provides insight on the lives of the LGBTQI communities in Cape Town and challenges the stereotypes and prejudices against these communities. The chapters consist of both narratives of lived experiences and academic discussions presented by novice as well as experienced scholars. The imagery of beyond the mountain is a depiction of the lives of LGBTQI community and immovable negative perceptions the general public have to them and seeks to expose their world and the kinds of violence and abuse they are subjected to, as well as unveiling the racial discrimination within these communities. The book revolves around five themes: education, emancipation, protection, acceptance, and integration of those who identify as LGBTQI people in society.
Beyond the Mountain: Queer Life in "Africa’s Gay Capital" (Routledge/UNISA Press Series)
by B. Camminga Zethu MatebeniBeyond The Mountain: Queer Life in "Africa’s Gay Capital" contributes to the body of knowledge on the lived experiences of lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) communities in Cape Town. The book provides insight on the lives of the LGBTQI communities in Cape Town and challenges the stereotypes and prejudices against these communities. The chapters consist of both narratives of lived experiences and academic discussions presented by novice as well as experienced scholars. The imagery of beyond the mountain is a depiction of the lives of LGBTQI community and immovable negative perceptions the general public have to them and seeks to expose their world and the kinds of violence and abuse they are subjected to, as well as unveiling the racial discrimination within these communities. The book revolves around five themes: education, emancipation, protection, acceptance, and integration of those who identify as LGBTQI people in society.
Beyond the Ruby Veil (Beyond the Ruby Veil #1)
by Mara FitzgeraldA dark, queer YA fantasy that's perfect for fans of the Three Dark Crowns series and Wicked Saints. After Emanuela Ragno kills the one person in Occhia who can create water, she must find a way to save her city from dying of thirst.Emanuela Ragno always gets what she wants. With her daring mind and socialite schemes, she refuses to be the demure young lady everyone wants her to be. In her most ambitious move yet, she's about to marry Alessandro Morandi, her childhood best friend and the heir to the wealthiest house in Occhia. Emanuela doesn't care that she and her groom are both gay, because she doesn't want a love match. She wants power, and through Ale, she'll have it all.But Emanuela has a secret that could shatter her plans. In the city of Occhia, the only source of water is the watercrea, a mysterious being who uses magic to make water from blood. When their first bruise-like omen appears on their skin, all Occhians must surrender themselves to the watercrea to be drained of life. Everyone throughout history has given themselves up for the greater good. Everyone except Emanuela. She's kept the tiny omen on her hip out of sight for years.When the watercrea exposes Emanuela during her wedding ceremony and takes her to be sacrificed, Emanuela fights back . . . and kills her. Now Occhia has no one to make their water and no idea how to get more. In a race against time, Emanuela and Ale must travel through the mysterious, blood-red veil that surrounds their city to uncover the secrets of the watercrea's magic and find a way to save their people -- no matter what it takes.