Persuading People: An Introduction to Rhetoric (3rd ed. 2014)
By: and and
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- Synopsis
- This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- extended and updated examples of rhetoric in action- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 288 Pages
- ISBN-13:
- 9781137055279
- Related ISBNs:
- 9781137003676
- Publisher:
- Macmillan Education UK
- Date of Addition:
- 03/14/21
- Copyrighted By:
- Robert Cockcroft and Susan Cockcroft
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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