The SAGE Handbook of Marketing Ethics

Synopsis

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing&’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

Book Size:

576 Pages

ISBN-13:

9781529738575

Related ISBNs:

9781529736786, 9781529737677, 9781529709292

Publisher:

SAGE Publications

Date of Addition:

10/24/20

Copyrighted By:

Mathieu Alemany Oliver, 2

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Charles R Taylor

Edited by:

Patrick De Pelsmacker

Edited by:

Stephan Dahl

Edited by:

Professor Lynne Eagle

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