A Research Agenda for Women and Entrepreneurship: Identity Through Aspirations, Behaviors and Confidence (Elgar Research Agendas)

By: Patricia G. Greene and Candida G. Brush

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Synopsis: Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This book looks at long-studied questions of identity from the perspective of women entrepreneurs, exploring ideas related to entrepreneurial identity for women and their businesses. The editors map out a vision for research on women and entrepreneurship and discuss aspiration, behaviors and confidence as key concepts that shape and enhance a woman’s identity in the entrepreneurial process. A global collection of authors who are passionate about identity and women’s entrepreneurship bring a variety of theoretical perspectives and quantitative methodologies to the table. Through a common framework of on women business owners and their businesses, they delve into social identity, start-ups, crowdfunding and context to set the groundwork for future research on entrepreneurship and gender. Advanced graduate students and researchers in the field of entrepreneurship will appreciate this focused exploration of a compelling topic, as will doctoral students and scholars of women’s issues.