Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)
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- Synopsis
- Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 208 Pages
- ISBN-13:
- 9782940439768
- Related ISBNs:
- 9782940411283
- Publisher:
- Bloomsbury Publishing
- Date of Addition:
- 11/03/18
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.