The Eureka Factor: Creative Insights and the Brain

By: and

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Where do great ideas come from?What actually happens in your brain during a ‘Eureka’ moment?How can we have more of them?John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking. Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781446473344
Related ISBNs:
9780099537373
Publisher:
Random House
Date of Addition:
Copyrighted By:
John Kounios, Mark Beeman
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Self-Help, Psychology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet