Marketing for Hospitality and Tourism, Global Edition (PDF)
By: and and and
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- Synopsis
- For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
- Copyright:
- 2017
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781292156156
- Publisher:
- Pearson Education, Limited
- Date of Addition:
- 09/27/17
- Copyrighted By:
- Pearson Education
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- Yes
- Categories:
- Nonfiction, Travel, Business and Finance
- Submitted By:
- Pam Pearson
- Proofread By:
- Pam Pearson
- Usage Restrictions:
- This is a copyrighted book.
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