This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature -- including love, pride, duty, and self-indulgence -- to reach and motivate any audience. Learn how to:* Control the genie of your mind, the subconscious * Recognize your ambitions and harness your desires* Visualize your goals* Develop faith in yourself* Cultivate your creative imagination* Strengthen your willpower* Overcome daily challengesReal-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.